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Old June 21st 04, 04:52 PM
Frank Dresser
 
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"T. Early" wrote in message
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I would too. Perhaps it's because, in their own words, they are "the
most trusted and objective international broadcaster."

[snip]

The BBC didn't give any details of the survey(s) referenced in the article.
I'm interested in the number of SWLs, and I didn't find any useful
information there. The BBC has an obvious self-interest in claiming the
World Service has an impact.

Imagine if ABC radio claimed they had the largest number of listeners in a
particular bracket. Where did the numbers come from? Did they come from an
impartial source such as Arbitron, whose methods are known, or from a survey
conducted by Disney employees at Disney World?

I sorta assume the BBC gives a more detailed report of their methodology
when the submit budget requests. Too bad they didn't share the information
on their article.

Frank Dresser




 
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