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November 4th 04, 04:17 PM

(Steve) wrote in message om...
(John S.) wrote in message . com...
For better or worse the international broadcasters are leaving the HF
portion of the spectrum for satellite and internet broadcasting. The
latest is of course SRI. These departures are much more than cost
cutting measures. Indeed they say a lot about how these companies view
their current and future listening audiences. These departures
indicate the principal listening audience is in more developed
countries with choices beyond generator powered HF receivers.

It is an interesting move. What they'll end up with, I suspect, is a
very different KIND of audience. I listened to them regularly on
shortwave, but doubt I'll ever go to their website. Of course,
billions of people are on the internet and plenty of people will visit
their site, either accidentally or on purpose; but will people visit
it regularly? Some will, but I bet SRI won't have as many habitual
visitors to their site as they had routine listeners on shortwave. (I
could be wrong, but that's my prediction.) On the other hand, there'll
be more people who come to the site more-or-less by accident and never
visit a second time. In the end, I think it boils down to the
question: What kind of audience does SRI want?

Steve

Good points. And, once they move to the internet, their competion
increases exponentially. Most people on the internet are looking for
information and there are zillions of sources to chose from we all
know. For many users it may not matter whether it is an audio & video
feed from the SRI site or news updates from CNN.com The net is far
more efficient than shortwave when it comes to getting information out
consistently to a broad audience.

The net doesn't have near the exclusivity and excitement a shortwave
broadcast has, or seems to have (for me any way). But it does give
users access to far more information, stories, breaking news, than was
ever possible with a receiver and a wire. International broadcasters
that move to the net may find that they will have to evolve into an
information resource that looks and sounds totally different than a
radio broadcast. Somehow they will have to be able to demonstrate
that their news and information is somehow different from everyone
else. SRI may find it difficult to make the switch because the name
is not as widely known as CNN and BBC.

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