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#6
April 8th 06, 05:39 AM
posted to rec.radio.amateur.equipment
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Catalog
Noon-Air wrote:
Its marketing 101.... *any* order or correspondence gets you on their mailing list. Same thing with my customers.... I always gat a name, address, and phone number immediately after "Hello". From then on out, for up to 5 years, they are in my database and get fliers, mailers, post cards, etc with the special de-jour. One of the best tricks is to send out cards to *all* of the folks in the data base with a discount coupon on renewal of their service agreement. You say you don't have a service agreement?? , no problem, we will give you the discount as an "introductory offer", when can we schedule you for a complete heating/cooling system perfoemance evaluation? It works a whole lot better than folks think.... and you still got the catalog to look through for your next order :-) -n6ojn Steve @ Noon-Air Heating & A/C Life is what happens while you were making other plans That sounds like a local HVAC company that called me 35 times in one week, insisting that I "Needed" their "Central air tune-up special" I told them the fist 34 times that I didn't even have a window air conditioner, let alone a central air system and not to call me and tie up my business phone line again. The last time she called, I asked her how many phone lines they had. The woman wanted to know why, so I told her that if I got one more call that I was going to contact a lot of people to have them make repeated calls about their services, then to have them come out to give a price on a new central air system before telling them they had changed their minds. She yelled that it was harassment. I laughed and told her, "Now you know how I feel!", and hung up. They never called me back. -- Service to my country? Been there, Done that, and I've got my DD214 to prove it. Member of DAV #85. Michael A. Terrell Central Florida |
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