In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
.
..

Why should more channels of the same content be something people would
want?

That's just it! The HD 2 channels in most markets are totally
non-duplicative of the Analog/HD1 channel content. NY has, for example,
things like traditional jazz, country, classic hip hop, 50's and early
60's
oldies, standards, etc. that are not available on main channels.

Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?

Because many formats are excluded because, with the finite number of FMs in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.

--
Telamon
Ventura, California

On Sun, 30 Sep 2007 00:40:18 GMT, Telamon
wrote:



Because many formats are excluded because, with the finite number of FMs in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.

He says that they're trying to compete with satellite radio.

"David" wrote in message
...
On Sun, 30 Sep 2007 00:40:18 GMT, Telamon
wrote:



Because many formats are excluded because, with the finite number of FMs
in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.

He says that they're trying to compete with satellite radio.

No, satellite providers have nearly 150 channels each. Most channels are so
niche they could not be commercially viable anywhere. HD2's can pick the
remaining profitable formats and provide them for free.

On Sep 29, 11:59 pm, "David Eduardo" wrote:
"David" wrote in message

...

On Sun, 30 Sep 2007 00:40:18 GMT, Telamon
wrote:

Because many formats are excluded because, with the finite number of FMs
in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.

He says that they're trying to compete with satellite radio.

No, satellite providers have nearly 150 channels each. Most channels are so
niche they could not be commercially viable anywhere. HD2's can pick the
remaining profitable formats and provide them for free.

Did you realize this while you were attending graduate school?

"Telamon" wrote in message
...

Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?

Because many formats are excluded because, with the finite number of FMs
in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.


Let's say in Anytown that there are 24 formats that could get over about a 1
share.... in other words, the percentage of listening that would get
advertisers results based on enough listeners hearing the message. But
Anytown has only 12 FM signals that do a decent job of covering the market.
So there are 12 viable formats that are not being done in Anytown, formats
that would be salable, listenable and useful.

So, a station puts one of the viable second tier of formats on and
eventually, as the number of radios increases, they start seeing sales
results. It took FM from about 1940 to the mid-70s to be broadly profitable,
so the wait for HD radios to improve and sell is a small consideration; many
of the formats themselves will sell HD, such as country in New York... a
format that got a mid-1's share when on a major FM some time ago.

In my own sector, I can see at least 5 if not 10 missing Hispanic formats in
LA alone... most of which would be good use of an HD channel.

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?

Because many formats are excluded because, with the finite number of FMs
in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.


Let's say in Anytown that there are 24 formats that could get over about a 1
share.... in other words, the percentage of listening that would get
advertisers results based on enough listeners hearing the message. But
Anytown has only 12 FM signals that do a decent job of covering the market.
So there are 12 viable formats that are not being done in Anytown, formats
that would be salable, listenable and useful.

I don't think it likely that Anytown USA would support 24 different
formats. Anytown USA may be more diverse than in the past but not to
that extent.

So, a station puts one of the viable second tier of formats on and
eventually, as the number of radios increases, they start seeing sales
results. It took FM from about 1940 to the mid-70s to be broadly profitable,
so the wait for HD radios to improve and sell is a small consideration; many
of the formats themselves will sell HD, such as country in New York... a
format that got a mid-1's share when on a major FM some time ago.

I don't see any radio stations promoting itself in multi-formats.
Currently listeners identify a station with a format.

In my own sector, I can see at least 5 if not 10 missing Hispanic formats in
LA alone... most of which would be good use of an HD channel.

Good grief there is more then 10? How many Hispanic formats are there?

--
Telamon
Ventura, California

"Telamon" wrote in message
...

I don't think it likely that Anytown USA would support 24 different
formats. Anytown USA may be more diverse than in the past but not to
that extent.

In most cases, we can already quantify the interest in the second tier
formats, and every market has room to have double the FM formats that it
currently has, and all can, if properly done, enough audience to make money.

The losers will be the limited coverage or rimshot FMs, and the AMs trying
to do on of the viable FM formats on the dead band.... those will have to
find something even more niche or disappear.

So, a station puts one of the viable second tier of formats on and
eventually, as the number of radios increases, they start seeing sales
results. It took FM from about 1940 to the mid-70s to be broadly
profitable,
so the wait for HD radios to improve and sell is a small consideration;
many
of the formats themselves will sell HD, such as country in New York... a
format that got a mid-1's share when on a major FM some time ago.

I don't see any radio stations promoting itself in multi-formats.
Currently listeners identify a station with a format.

The HD 2 channels are not identified with the main channel except as "102.9
HD2 is Tejano in Houston" type of IDs.

In my own sector, I can see at least 5 if not 10 missing Hispanic formats
in
LA alone... most of which would be good use of an HD channel.

Good grief there is more then 10? How many Hispanic formats are there?

More than there are in English, as we have the individual music forms of
nearly 20 nations, many of which are viable formats in different markets. An
example would be the Colombian population of Miami, of about 250,000. That
means there is room for both a Vallenato station, a Cumbia station and maybe
a traditional bambuco / folkloric music station, too. In LA, there are
several formats that would appeal only, but strongly, to Central Americans,
as well as Caribbean tropical, Spanish language rock, standards, all
grupera, all-norteña, oldies, 70's ballads, etc. There are 10 for you right
off the top of my head... all have been researched and are known second tier
formats that could get a one to two share on a decent FM... and will grow to
that on HD2's-.

There are already about a dozen Hispanic formats on, including Mexican
tropical, sports, news / talk, adult hits, AC, regional oldies, regional
hardcore, regional Mexican, Spanish CHR, variety, Christian and reggaetón.

On Sep 30, 12:30 am, "David Eduardo" wrote:
"Telamon" wrote in message

...



I don't think it likely that Anytown USA would support 24 different
formats. Anytown USA may be more diverse than in the past but not to
that extent.

In most cases, we can already quantify the interest in the second tier
formats, and every market has room to have double the FM formats that it
currently has, and all can, if properly done, enough audience to make money.

The losers will be the limited coverage or rimshot FMs, and the AMs trying
to do on of the viable FM formats on the dead band.... those will have to
find something even more niche or disappear.



So, a station puts one of the viable second tier of formats on and
eventually, as the number of radios increases, they start seeing sales
results. It took FM from about 1940 to the mid-70s to be broadly
profitable,
so the wait for HD radios to improve and sell is a small consideration;
many
of the formats themselves will sell HD, such as country in New York... a
format that got a mid-1's share when on a major FM some time ago.

I don't see any radio stations promoting itself in multi-formats.
Currently listeners identify a station with a format.

The HD 2 channels are not identified with the main channel except as "102..9
HD2 is Tejano in Houston" type of IDs.



In my own sector, I can see at least 5 if not 10 missing Hispanic formats
in
LA alone... most of which would be good use of an HD channel.

Good grief there is more then 10? How many Hispanic formats are there?

More than there are in English, as we have the individual music forms of
nearly 20 nations, many of which are viable formats in different markets. An
example would be the Colombian population of Miami, of about 250,000. That
means there is room for both a Vallenato station, a Cumbia station and maybe
a traditional bambuco / folkloric music station, too. In LA, there are
several formats that would appeal only, but strongly, to Central Americans,
as well as Caribbean tropical, Spanish language rock, standards, all
grupera, all-norteña, oldies, 70's ballads, etc. There are 10 for you right
off the top of my head... all have been researched and are known second tier
formats that could get a one to two share on a decent FM... and will grow to
that on HD2's-.

There are already about a dozen Hispanic formats on, including Mexican
tropical, sports, news / talk, adult hits, AC, regional oldies, regional
hardcore, regional Mexican, Spanish CHR, variety, Christian and reggaetón.

Wow, that's all. That's pathetic. I'd have thought that someone with
as many college degrees as you have could do better than that.

On Sep 29, 9:30 pm, "David Eduardo" wrote:
"Telamon" wrote in message

...



I don't think it likely that Anytown USA would support 24 different
formats. Anytown USA may be more diverse than in the past but not to
that extent.

In most cases, we can already quantify the interest in the second tier
formats, and every market has room to have double the FM formats that it
currently has, and all can, if properly done, enough audience to make money.

The losers will be the limited coverage or rimshot FMs, and the AMs trying
to do on of the viable FM formats on the dead band.... those will have to
find something even more niche or disappear.



So, a station puts one of the viable second tier of formats on and
eventually, as the number of radios increases, they start seeing sales
results. It took FM from about 1940 to the mid-70s to be broadly
profitable,
so the wait for HD radios to improve and sell is a small consideration;
many
of the formats themselves will sell HD, such as country in New York... a
format that got a mid-1's share when on a major FM some time ago.

I don't see any radio stations promoting itself in multi-formats.
Currently listeners identify a station with a format.

The HD 2 channels are not identified with the main channel except as "102..9
HD2 is Tejano in Houston" type of IDs.



In my own sector, I can see at least 5 if not 10 missing Hispanic formats
in
LA alone... most of which would be good use of an HD channel.

Good grief there is more then 10? How many Hispanic formats are there?

More than there are in English, as we have the individual music forms of
nearly 20 nations, many of which are viable formats in different markets. An
example would be the Colombian population of Miami, of about 250,000. That
means there is room for both a Vallenato station, a Cumbia station and maybe
a traditional bambuco / folkloric music station, too. In LA, there are
several formats that would appeal only, but strongly, to Central Americans,
as well as Caribbean tropical, Spanish language rock, standards, all
grupera, all-norteña, oldies, 70's ballads, etc. There are 10 for you right
off the top of my head... all have been researched and are known second tier
formats that could get a one to two share on a decent FM... and will grow to
that on HD2's-.

There are already about a dozen Hispanic formats on, including Mexican
tropical, sports, news / talk, adult hits, AC, regional oldies, regional
hardcore, regional Mexican, Spanish CHR, variety, Christian and reggaetón.

d'Eduardo - Do they got Rush Limbaugh, Dr. Laura,
and Sean Hanney in Span-Glish ? ~ RHF
http://en.wikipedia.org/wiki/Spanglish
.

David Eduardo wrote:
"Telamon"

I'm sorry, I fail to see the logic of your argument. Try again.


Let's say in Anytown that there are 24 formats that could get over about a 1
share.... in other words, the percentage of listening that would get
advertisers results based on enough listeners hearing the message. But
Anytown has only 12 FM signals that do a decent job of covering the market.
So there are 12 viable formats that are not being done in Anytown, formats
that would be salable, listenable and useful.

So, a station puts one of the viable second tier of formats on


Eminently logical. I've already stated this elsewhere, but it's worth
repeating. The Baltimore station has split into 3 sub-channels:
- AOR
- Classic Rock
- Indie Rock

......thus giving listeners more options, more variety, more music.
It's similar to what's been happening to Cable TV the last ten years,
slowly but surely expanding from ~50 channels to ~200 channels. (And
profiting.)