On Oct 1, 9:40*pm, "A Browne" wrote:
"Pocket-Radio" wrote in message

...

IBOC is the answer to the question that nobody was asking, except for
a few misinformed radio suits.

The question is: *"How do we make more music formats and choices available
for free?"

"How do we make AM stations sound better?"

ANSWER: *IBOC

Persons 12-34 have unplugged from radio, choosing to spend their media

time with ipods, cell phones G4 networks and the net. The 12-34’s have
gone so far to building their own content off the web and sharing
between friends.

Then radio better give them some more choices. *ANSWER: *IBOC

CD’s, ipods, cell phones and memory sticks, laptops
and desktops are their playback devices. And more new devices are just
around the corner!

So, radio better start offerring something different!

ANSWER: *IBOC

The current generation of listeners tuned to radio grew up with AM/FM,

and thus far have been slow to adopt IBOC.

Who said it had to be an overnight hit? *FM Wasn't. *Stereo wan't.

Sales of receivers have

been slow

So what? *Sales of ALL recievers has been slow.

While you'll see new receivers at Best Buy, you'll

also see recievers on the closeout racks of similar retailers.

You'll see AM/FM radio's at closeout too. *Radio's aren't selling...PERIOD.

Yes a small percentage of markets like Boston have stepped out of

their comfort zone to introduce formats, like the Irish Channel. Will
the Irish Channel, playing 24/7 Irish hits deliver ratings?

Who says it has to be a ratings hit? *It doesn't. *It's an ancillary service
that offers added value and choices. (Like a stations web page)

So far

IBOC isn’t on anyone ratings radar.

It doesn't have to be on anyone's radar.

And In my opinion (problem) too

many IBOC stations have chosen to be jukebox formats that we currently
have.

More uninformed dribble.

Stations are playing just music to attract listeners and it’s

not working!

Question: *In research, what is the number one reason people use a radio?

Answer: Music.

Question: *Whats the reason people turn away froma *station?

Answer: *They don't play songs I like.

Answer to both questions: *IBOC

Satellite radio has stepped up to the plate with big time talent,

content and fresh programming ideas. IBOC broadcasters are
experimenting with their jukeboxes.

Satelite radio is almost bankrupt. *They haven't posted a profit yet. *They
have less that .01% of radio listeners.

There stock is about $1 a share.

Radio isn't going to make the same mistakes of spending themselves out of
business.

No ratings equals no money! No money equals no attention. The build it

and they will come thinking hasn’t worked.

Gee, why did they build all those FM stations in the 50's when no one had
any FM radios?

Waiting 10 years is

suicidal thinking,If HD is going to happen it needs to happen soon. ""

WHo says? *Is there a finish line?

What if FM broadcasters used the same defeatest attitude after a couple of
years? *They would have all been off the air by 1962.

I seem to remember a lot of those early FM stations were
simulcasts.....automated....jukeboxes. * *So your logic makes no sense.

IBOC is here to stay. *It's not going anywhere.

Broadcasters like the added functionality.

Comparing the early days of FM to now, has a nice ring, but the media
landscape has changed dramatically since then. Because of the
internet, CD quality, free music is everyplace. Even, flat screen TV
manufactures are going include internet protocols in the sets. But the
two biggest changes are mass media killers.

Within the next 10 years, wireless internet networks like 4G, Wimax,
and wifi will be everyplace and as common as cell phones are today.
And competition will drive prices down. Second, the way people listen
to music has also changed. The days of someone else choosing your play
list are dying. Technology answers the needs of listeners and music
lovers in ways that IBOC cannot. IBOC is traditional radio that sounds
better, and traditional radio is dying slowly.

Last.fm, Pandora, and Accuradio.com are examples ‘listener controlled
radio” and the future, considering the impact of wireless will have on
users.

Radio supporters say “people will always listen to radio” They will,
but the amount of listeners to radio will shrink. People still listen
to albums, but it’s a small niche compared to usage of MP3’s, CD’s,
memory sticks and so on..

The Box that sits on your desk that’s been the driving force to all
the changes we’ve seen is going to shrink to the size of many portable
radio’s today. Maybe even smaller.

IBOC is a short term stopgap to what’s next, broadcasters would be
wiser to focus on internet strategies and addressing the needs of
listeners who live in a technological advanced society. Top down
programming is dead, technology has given listeners
the tools to control what they hear, and what they want, on their
time.

For IBOC to survive it requires addressable receivers. But with a
wireless internet connection why bother. .

A listener attended one our music testing sessions. This person, who
was about 30 years old wrote. “listening to radio is like listening to
your friends Ipod with Commercials”

IBOC obsolete out of the box.