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#1
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"David Eduardo" wrote: "Telamon" wrote in message ... In article , "David Eduardo" wrote: OK, I'll give this a shot. You substitute marketing statical bull-crap for reality. That's where you go wrong. If that is the case, then an entire industry with over 100,000 employees is mistaken. And you think that is not possible? Look at what just happened in the RE loan industry. Those people believed and now they are screwed. The research tools used by broadcasters are no more "bull crap" than a study about yields as related to silicon purity in chip fabs. Obviously, anything you don't agree with is wrong. Apples and oranges. Studying semiconductor parametrics to determine yields are a far cry to how from what Arbitron does. You can makeup anything mixing people and statistics. -- Telamon Ventura, California |
#2
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![]() "Telamon" wrote in message ... In article , "David Eduardo" wrote: "Telamon" wrote in message ... In article , "David Eduardo" wrote: OK, I'll give this a shot. You substitute marketing statical bull-crap for reality. That's where you go wrong. If that is the case, then an entire industry with over 100,000 employees is mistaken. And you think that is not possible? Look at what just happened in the RE loan industry. Those people believed and now they are screwed. Most of that invold the very few people who set policy. The research tools used by broadcasters are no more "bull crap" than a study about yields as related to silicon purity in chip fabs. Obviously, anything you don't agree with is wrong. Apples and oranges. Studying semiconductor parametrics to determine yields are a far cry to how from what Arbitron does. You can makeup anything mixing people and statistics. The fact is that the Arbitron diary methodology and implementation are accredited by the Media Research Council, made up mostly of some of the best statisticians and surveying technologists in the country who work at the behest of the advertising and agency communities. The purpose is to guarantee that proper techniques and procedures are used so that the data is reliable within the ocnstraints of the limits of polling. |
#3
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In article ,
"David Eduardo" wrote: "Telamon" wrote in message ... In article , "David Eduardo" wrote: "Telamon" wrote in message . .. In article , "David Eduardo" wrote: OK, I'll give this a shot. You substitute marketing statical bull-crap for reality. That's where you go wrong. If that is the case, then an entire industry with over 100,000 employees is mistaken. And you think that is not possible? Look at what just happened in the RE loan industry. Those people believed and now they are screwed. Most of that invold the very few people who set policy. Ha, ha, ha. You are above the fray setting policy. How sociopathic of you. The research tools used by broadcasters are no more "bull crap" than a study about yields as related to silicon purity in chip fabs. Obviously, anything you don't agree with is wrong. Apples and oranges. Studying semiconductor parametrics to determine yields are a far cry to how from what Arbitron does. You can makeup anything mixing people and statistics. The fact is that the Arbitron diary methodology and implementation are accredited by the Media Research Council, made up mostly of some of the best statisticians and surveying technologists in the country who work at the behest of the advertising and agency communities. The purpose is to guarantee that proper techniques and procedures are used so that the data is reliable within the ocnstraints of the limits of polling. Bunch of malarky. Preconceived ideas implemented by one group beholden to another. That might be your kind of vetting but most would not fall for it. -- Telamon Ventura, California |
#4
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![]() "Telamon" wrote in message ... In article , "David Eduardo" wrote: The fact is that the Arbitron diary methodology and implementation are accredited by the Media Research Council, made up mostly of some of the best statisticians and surveying technologists in the country who work at the behest of the advertising and agency communities. The purpose is to guarantee that proper techniques and procedures are used so that the data is reliable within the ocnstraints of the limits of polling. Bunch of malarky. Preconceived ideas implemented by one group beholden to another. That might be your kind of vetting but most would not fall for it. The MRC represents the interests of advertisers, who are beholden to neither the media nor the ratings companies. At most times, they are adversarial. |
#5
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In article ,
"David Eduardo" wrote: "Telamon" wrote in message ... In article , "David Eduardo" wrote: The fact is that the Arbitron diary methodology and implementation are accredited by the Media Research Council, made up mostly of some of the best statisticians and surveying technologists in the country who work at the behest of the advertising and agency communities. The purpose is to guarantee that proper techniques and procedures are used so that the data is reliable within the ocnstraints of the limits of polling. Bunch of malarky. Preconceived ideas implemented by one group beholden to another. That might be your kind of vetting but most would not fall for it. The MRC represents the interests of advertisers, who are beholden to neither the media nor the ratings companies. At most times, they are adversarial. Yeah right. Keep on dreaming. -- Telamon Ventura, California |
#6
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![]() "Telamon" wrote in message ... In article , "David Eduardo" wrote: The MRC represents the interests of advertisers, who are beholden to neither the media nor the ratings companies. At most times, they are adversarial. Yeah right. Keep on dreaming. Obviously, you have never been in a radio station negotiation with an ad agency. Or seen how an MRC decision caused Arbitron shares to lose 30% of their value in 2007. "Adversarial" may not have been a strong enough term... "gladiatorial" may be a better fit. |
#7
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In article ,
"David Eduardo" wrote: "Telamon" wrote in message ... In article , "David Eduardo" wrote: The MRC represents the interests of advertisers, who are beholden to neither the media nor the ratings companies. At most times, they are adversarial. Yeah right. Keep on dreaming. Obviously, you have never been in a radio station negotiation with an ad agency. Or seen how an MRC decision caused Arbitron shares to lose 30% of their value in 2007. "Adversarial" may not have been a strong enough term... "gladiatorial" may be a better fit. How's it going 6dB man? Arbitron screwed themselves with your kind of pointy haired thinking and the losses will keep on coming. -- Telamon Ventura, California |
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