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Old December 21st 08, 03:34 AM posted to rec.radio.shortwave
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Default Eduardo - Serious Question For You


"Dave" wrote in message
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You are incapable of doing it because you work for a bloated corporation
who wants to make money. Radio should be a public service that hopefully
turns a profit, not a sour milk cash cow.


As was proven when the FCC mandated content percentages and such, listeners
stayed away from any time period where such programming ran. When radio is
run as a public service, there is little listening. The story of the BBC,
Radio Luxembourg and the pirates shows that the BBC, a venerable public
service, did not satisfy the needs of most Brits; the Bebe had to add new
services and Britain had to allow commercial radio because even the
politicians realized that the public was very unhappy.

It's sort of KPFK vs. KIIS. The interest in what you crave is miniscule.

Most of the world has national radio, not a lot of local content... because
it's been seen that the FCC localism policy that goes back to the 30's was
based on a fundamental misunderstanding of what listeners wanted.

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Old December 21st 08, 03:56 PM posted to rec.radio.shortwave
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Default Eduardo - Serious Question For You

David Eduardo wrote:

It's sort of KPFK vs. KIIS. The interest in what you crave is miniscule.

Most of the world has national radio, not a lot of local content...
because it's been seen that the FCC localism policy that goes back to
the 30's was based on a fundamental misunderstanding of what listeners
wanted.


KPFK has an anal blockage of some sort. They are a terrible radio
station. Pacifica in Houston is a much better example. Radio has a
responsibility to provide a balanced diet. KIIS is like eating audio
junk food.

Localism can be as simple as having a Music Director in-house, breaking
regional hits, getting input from dance clubs, etc., rather than relying
on bozo consultants.
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Old December 21st 08, 06:51 PM posted to rec.radio.shortwave
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Default Eduardo - Serious Question For You


"Dave" wrote in message
...
David Eduardo wrote:

It's sort of KPFK vs. KIIS. The interest in what you crave is miniscule.

Most of the world has national radio, not a lot of local content...
because it's been seen that the FCC localism policy that goes back to the
30's was based on a fundamental misunderstanding of what listeners
wanted.


KPFK has an anal blockage of some sort. They are a terrible radio
station. Pacifica in Houston is a much better example. Radio has a
responsibility to provide a balanced diet. KIIS is like eating audio junk
food.


The Houston staiton does no better audience wise than the LA one.

KIIS, on the other hand, reaches a third of all LA residents each week. No
matter what you think, in its target of 12-34, it reaches nearly half of all
persons weekly. They must be doing something right to serve that group with
an entertaining product.

Localism can be as simple as having a Music Director in-house, breaking
regional hits, getting input from dance clubs, etc., rather than relying
on bozo consultants.


Music is already done the way you say you wish it were done. And club play
is relevant only to dance formats, of which there are none in LA:

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