"Bob Campbell" wrote in message
m...
"David Eduardo" wrote in message
...
I agree with that.... but share-wise, talk, news talk and all news is 10%
of radio listening at most and more like around 5% outside some major
markets. For music, there is a nice difference and the HD2 channels are
an added bonus.

But if more and more FMs are becoming news/talk/sports (and they clearly
are), then that share is going to increase, and these new FMs will not be
driving HD. If anything, they will be thinking "yeah we tried HD on AM
and it went nowhere. Therefore we are not interested in it for our FM
station".

All but, I believe, one (KGO) of the major (meaning "they have ratings")
AMs, of which there are between 0 and 3 in most of the top 100 markets are
owned by groups that have one or two AMs and up to 5 FMs locally. They will
understand HD, and, if they move a talker to FM, they will see the value in
the HD-2 channel, even if it is used to rent to a content provider. Since
only a couple of FMs will be able to sustain talk (it's really exp0ensive),
still 80% to 90% of FMs will be music and entertainment based.