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On Jul 12, 2:00*pm, "David Eduardo" wrote:
"Nickname unavailable" wrote in message ... On Jul 12, 9:10 am, dave wrote: David Eduardo wrote: The idea that there are musicologist-type DJs rummaging through thousands of records is a myth, and in the few cases such exists or has existed, most have failed. Myth? How so? Community stations have such programmers to this day. When I was in Top 40 (50 actually) radio in the '60s we were told where to choose the next record from, e.g. top 10 current out of the top of the hour ID; power oldie out of news headlines, etc. We were never told to play a specific song at a specific time. We had music meetings where we auditioned new records and informally voted on them. We discovered and broke new acts. Our musical knowledge and opinion was valued. I blame Lee Abrams more than Ron Jacobs. thank you for your statement. its what i saw as a kid also. Of course the statement is untrue. Playlists, based on consumer feedback, were shortened going back nearly 20 years before Abrams developed his successful format at WQDR in Raleigh. wal-marts come and go im american history, once the citizens of this country find out how bland they are. this is not natural to limit choices in america. As for proof, Abram's SuperStars(c) format was contracted all over the US, where it rapidly decimated the remaining free form stations that ran under the label of "progressive rock." wal-mart wipes out main street, that does not mean that wal-mart will stay in favor forever. the truth, its refreshing. back in the 60's, in my area, garage bands were the thing. my local radio exposed them, and many went national, remember the trashmen and surfer bird, the gentrys "keep on dancing" the castaways 'liar liar", today, they would never get heard. The eqivalent songs would get played today... adding music is a pure emotional call, verified only weeks later by research. Most program directors are blind to label... we look at the aritst, obviously giving prefernce to the new song by the biggest acts and the newer acts with a few consistent hits under their belts. Then, just as in the 50's and 60's we look for good songs by unknowns. ROTFLOL!!!!!!!!!!!!!!!!!!!!!!! night is day, and day is night. No PD in the 60's would have postponed adding a new Beatles or Stones or Supremes cut to play the Castaways chanting "Liar, Liar, you're pants are on fire..." But enough of the new songs get played that we have a nice crop of newcomers in country, CHR, Urban, and every other format that plays an amount of current music. its not that the castaways pushed off the beatles and stones music off the air, its that we had a choice, and that choice enriched the music listening, and also the health of the music industry. the music industry uses your research, and we see how well they are doing. |
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