Eric F. Richards wrote:
Do you think that terrestrial radio will have more listeners hearing
those ads, or fewer, in 10 years? Do you think the so-called HD/IBOC
(which is neither HD, nor in-band) will improve the situation or not?

PMFJI, but I believe that even the satellite radio services (XM and
Sirius) will be broadcasting commercials within a year or three, in
addition to charging subscription fees.

--
All relevant people are pertinent.
All rude people are impertinent.
Therefore, no rude people are relevant.
-- Solomon W. Golomb

clifto wrote:

Eric F. Richards wrote:
Do you think that terrestrial radio will have more listeners hearing
those ads, or fewer, in 10 years? Do you think the so-called HD/IBOC
(which is neither HD, nor in-band) will improve the situation or not?

PMFJI, but I believe that even the satellite radio services (XM and
Sirius) will be broadcasting commercials within a year or three, in
addition to charging subscription fees.

I agree completely. The commercial-free aspect of them is a
short-lived hook.

But their advertising model will be different, since their coverage is
nationwide by definition -- the terrestrial people should be looking
closely and their business plan for advertising.


--
Eric F. Richards

"Nature abhors a vacuum tube." -- Myron Glass,
often attributed to J. R. Pierce, Bell Labs, c. 1940

"Eric F. Richards" wrote in message
...
clifto wrote:

Eric F. Richards wrote:
Do you think that terrestrial radio will have more listeners hearing
those ads, or fewer, in 10 years? Do you think the so-called HD/IBOC
(which is neither HD, nor in-band) will improve the situation or not?

PMFJI, but I believe that even the satellite radio services (XM and
Sirius) will be broadcasting commercials within a year or three, in
addition to charging subscription fees.

I agree completely. The commercial-free aspect of them is a
short-lived hook.

Actually, XM took commercials off the music channels two years after
start-up. I know; I programmed 5 of the channels.

But their advertising model will be different, since their coverage is
nationwide by definition -- the terrestrial people should be looking
closely and their business plan for advertising.

Satellite has run commercials since its offset on the talk channels, and XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.

On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.

"David" wrote in message
...
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.

Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.

From the start, I was programming 5 of the music channels, and two years and
a couple of months later the commercial avails were eliminated.

On Tue, 21 Mar 2006 21:41:49 GMT, "David Eduardo"
wrote:


"David" wrote in message
.. .
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.

Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.

From the start, I was programming 5 of the music channels, and two years and
a couple of months later the commercial avails were eliminated.

That's bogus. Ask Abrams.

"David" wrote in message
...
On Tue, 21 Mar 2006 21:41:49 GMT, "David Eduardo"
wrote:


"David" wrote in message
. ..
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off.
Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.

Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.

From the start, I was programming 5 of the music channels, and two years
and
a couple of months later the commercial avails were eliminated.

That's bogus. Ask Abrams.

That is who worked with. All music channels were to be commercial, 6' max,
at the offset. They changed in reaction to Sirius going non-commercial on
all music channels.

David Eduardo wrote:
"Eric F. Richards" wrote...
clifto wrote:
Eric F. Richards wrote:
Do you think that terrestrial radio will have more listeners hearing
those ads, or fewer, in 10 years? Do you think the so-called HD/IBOC
(which is neither HD, nor in-band) will improve the situation or not?

PMFJI, but I believe that even the satellite radio services (XM and
Sirius) will be broadcasting commercials within a year or three, in
addition to charging subscription fees.

I agree completely. The commercial-free aspect of them is a
short-lived hook.

Actually, XM took commercials off the music channels two years after
start-up. I know; I programmed 5 of the channels.

And they observed that people weren't paying for commercials, so
they shut them down until the market penetration is high enough
to support them.

It'll grow gradually, like TV advertising did. In the early years
I was shocked the first time a station had the nerve to play TWO
COMMERCIALS IN A ROW! Nowadays, ten in a row isn't uncommon.

Figure in 2007 many stations will play three commercials per hour,
and it'll gradually ramp up from there to about half the level
found on broadcast radio now. (Just a few minutes ago, I turned
on the radio and counted twelve one-minute commercials in a row
on one station; don't know how many preceded my tuning in.)

--
All relevant people are pertinent.
All rude people are impertinent.
Therefore, no rude people are relevant.
-- Solomon W. Golomb