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![]() "Eric F. Richards" wrote in message ... "David Eduardo" wrote: You can convince neither of us, as the listening figures show only minute erosion over historical levels. Today, average individual listening is 20 hours 15 minutes a week. In 1950, during the freeze, listening was 21 hours. In 1970, about 94.5% of Americans listened to radio. today, the figure is between 93% and 94% in every US market. So, effectively, the only direction to go is down. Hopefully your clients read the Wall Street Journal and are starting to wake up to the fraud that you are. The sector of radio I am in has reported double digit growth in each of the last 10 years, and should do the same this year. In fact, that same sector has about 25% higher radio usage than "the rest" of the market. |
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