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Old March 23rd 06, 04:36 AM posted to rec.radio.shortwave
David Eduardo
 
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Default Know your listener/market


"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


You can convince neither of us, as the listening figures show only minute
erosion over historical levels. Today, average individual listening is 20
hours 15 minutes a week. In 1950, during the freeze, listening was 21
hours.
In 1970, about 94.5% of Americans listened to radio. today, the figure is
between 93% and 94% in every US market.


So, effectively, the only direction to go is down.

Hopefully your clients read the Wall Street Journal and are starting
to wake up to the fraud that you are.


The sector of radio I am in has reported double digit growth in each of the
last 10 years, and should do the same this year. In fact, that same sector
has about 25% higher radio usage than "the rest" of the market.


 
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