Home |
Search |
Today's Posts |
#6
|
|||
|
|||
Sven Franklyn Weil wrote:
Ditto, why cluster all the spots in 10 minute sweeps twice an hour instead of breaking them up into frequent two or three minute breaks so it SEEMS like less commercials are being played? That's the part that confuses me. We've got music stations that announce "coming up next -- 9 in a row". They mean 9 songs, but if you listen often enough you quickly learn that also means 9 minutes of advertising [0] - i.e., that announcement is your cue to change stations... I suppose since the ratings don't show whether someone was listening during the ads - only that they were listening - that if clumping the spot load increases the numbers the rest of the hour it makes short-term economic sense. One just has to wonder what will happen when the advertisers start finding they get a smaller increase in sales per thousand "ears" bought? (indeed I note the station in the bad example above has begun to promote "fewer commercials, more music" and indeed appears to have broken up their spot load across the hour) -- Doug Smith W9WI Pleasant View (Nashville), TN EM66 http://www.w9wi.com [0] not 100% certain I'm exaggerating! |
Thread Tools | Search this Thread |
Display Modes | |
|
|