Home |
Search |
Today's Posts |
#81
|
|||
|
|||
The Art {Hooby} Of AM/MW Radio DXing Is Obsolete Due To Technological Advancement -ie- IBOC Broadcasting
"D Peter Maus" wrote in message ... In a stroke, anyone not in the desired demo/geo/psychographic pocket is orphaned. I agree with nearly all you say about radio being revenue driven with the advertiser first in mind. But I do not agree here. Deregulation did nmany things, but it did not kill the mass appeal radio station. The mass appeal staiton was killed by the 1967 deadline to stop FM simulcasts. FMs had t invent formats that were generally not duplicated on AM to try to attract listeners. Oldies, AOR, Progressive rock (AOR without listener input), etc. spran up all over the country. Each took a piece of the audience of the Top 40 station. Soon, country became cooler in the big city, and FMs and AMs adopted the "hick" fomat and were successful, often at the expense of the MOR staiton. And folks who grew up on Top 40 found AC and "chicken rock" (now called Hot AC) to be more suited to their age. The fact that most markets, in one fell swoop, went from having a half dozen or so viable stations to as many as 20 created a need for fragmenting the leading stations to create niche audiences. As FM grew from the tiny shares of the late 60's to majority status by 1977 and to the 80% of listening position it has now, we have also seen things like Docket 80-90 adding to the station inventory everywhere... cause for further segmentation. And all along, those formats, broader or narrower as they may be, had to pass the single most important test of all; did they match an advertiser need? If advertisers did not want a particular product, due to age, ethnicity or image, the station either settled for low billings or changed. Remember, it was not too long ago that Black staitons generally got perhaps 40% of the revenue that their market share should have commanded... fortunately, advertisers have come closer to recognizing the minority or ethnic markets in the US and are directing advertising towards them. All these things determined formats, not deregulation. The only thing deregulation (not to be confused with consolidation) did was remove the burden of running programming that nobody listened to and content (like news on a soft AC station in the noon hours) that the listener did not want. Nobody was ever served if nobody was listening. Fortunately, the requirements to program to no ears was eliminated. The mass appeal radio station, fiercely competitive warfare within a single format, and the huge and varied creative energies on the air that come out of them, are over. Because the suits see no profit in it, when they can make just as much money by doing what they're doing. There are no mass appeal formats any longer. The Akon listener hates Kelly Clarkson. The Waylon listener hates Rascal Flats, the Carpenters listener hates contemporary AC. The Kingsmen listener hates REO Speedwagon. The Boy George listener hates... well, er, ah, lt's try again... the Chapo de Sinaloa listener hates Ramon Ayala. There is no consensus by any large group, as we have been attracted to the subsets we like most. When I listened to Top 40 before I ever thought I would program it, I realized that of every three songs, i loved one, I accepted one and I hated one. I was too young at the time to realize that Top 40 was really three, maybe four, formats... AC, Pop and rock combined... because there were no AC, Pop and rock stations. Biut as soon as AC and rock and pop split, each took a portion of the listeners. Goodbye mass appeal. |
#82
|
|||
|
|||
The Art {Hooby} Of AM/MW Radio DXing Is Obsolete Due To TechnologicalAdvancement -ie- IBOC Broadcasting
David Eduardo wrote:
"D Peter Maus" wrote in message ... In a stroke, anyone not in the desired demo/geo/psychographic pocket is orphaned. I agree with nearly all you say about radio being revenue driven with the advertiser first in mind. But I do not agree here. Deregulation did nmany things, but it did not kill the mass appeal radio station. The mass appeal staiton was killed by the 1967 deadline to stop FM simulcasts. FMs had t invent formats that were generally not duplicated on AM to try to attract listeners. Oldies, AOR, Progressive rock (AOR without listener input), etc. spran up all over the country. Each took a piece of the audience of the Top 40 station. Soon, country became cooler in the big city, and FMs and AMs adopted the "hick" fomat and were successful, often at the expense of the MOR staiton. And folks who grew up on Top 40 found AC and "chicken rock" (now called Hot AC) to be more suited to their age. The fact that most markets, in one fell swoop, went from having a half dozen or so viable stations to as many as 20 created a need for fragmenting the leading stations to create niche audiences. As FM grew from the tiny shares of the late 60's to majority status by 1977 and to the 80% of listening position it has now, we have also seen things like Docket 80-90 adding to the station inventory everywhere... cause for further segmentation. And all along, those formats, broader or narrower as they may be, had to pass the single most important test of all; did they match an advertiser need? If advertisers did not want a particular product, due to age, ethnicity or image, the station either settled for low billings or changed. Remember, it was not too long ago that Black staitons generally got perhaps 40% of the revenue that their market share should have commanded... fortunately, advertisers have come closer to recognizing the minority or ethnic markets in the US and are directing advertising towards them. All these things determined formats, not deregulation. The only thing deregulation (not to be confused with consolidation) did was remove the burden of running programming that nobody listened to and content (like news on a soft AC station in the noon hours) that the listener did not want. Nobody was ever served if nobody was listening. Fortunately, the requirements to program to no ears was eliminated. I didn't say, nor mean to imply, that Radio struck the mass appeal format due to deregulation. Mass appeal went the way of the Studebaker due, as you correctly pointed out, fragmentation. My point was that with deregulation, the public service commitment evaporated, which permitted, again, as you say, "the requirements to program to no ears" to be elimiated. Deregulation did a lot of good things. But it also permitted the baser instincts of far too many to come to dominate in an era when making money on an Olympic scale was becoming a reachable goal to more than a handful of robber barons. When the constraints came off, it became a landrush to see who could build profit where obligation had been. I'm not convinced, as we've discussed before, that the numbers truly reflect the listening habits of the population. We'll have to disagree on where there are 'no ears listening.' The mass appeal radio station, fiercely competitive warfare within a single format, and the huge and varied creative energies on the air that come out of them, are over. Because the suits see no profit in it, when they can make just as much money by doing what they're doing. There are no mass appeal formats any longer. The Akon listener hates Kelly Clarkson. The Waylon listener hates Rascal Flats, the Carpenters listener hates contemporary AC. The Kingsmen listener hates REO Speedwagon. The Boy George listener hates... well, er, ah, lt's try again... the Chapo de Sinaloa listener hates Ramon Ayala. There is no consensus by any large group, as we have been attracted to the subsets we like most. When I listened to Top 40 before I ever thought I would program it, I realized that of every three songs, i loved one, I accepted one and I hated one. I was too young at the time to realize that Top 40 was really three, maybe four, formats... AC, Pop and rock combined... because there were no AC, Pop and rock stations. Biut as soon as AC and rock and pop split, each took a portion of the listeners. Goodbye mass appeal. In many markets, Mass Appeal was not music radio. KMOX and WGN come to mind as non music, mass appeal stations. What Jack Carney, and before him, Jack Buck, had in St Louis was legendary share. Neither were music oriented. Nor was Wally Phillips in Chicago. The fragmentation of music radio doesn't apply, here. At least not directly. But the wider choices of available stations did splinter off share from these non music blowtorches, and many of these migrants did go to music radio. Personally, I enjoyed Top 40. Even as a young broadcaster, I found very little not to my liking. I had my favorites, but rarely heard something I didn't enjoy. Variety was the spice. And I relished it. I didn't abandon Top 40 until it had succumbed to fragmentation, in itself, and began to narrow it's playlist. Judging by the number of listeners who fled as well, I wasn't alone. To make up for the loss of the single mass appeal format, I had to tune between several stations on the dial to get my doses of variety. The narrow, vertical formats were exhausting. Today, if I listen at all, I'll listen to The Drive, or when I can get it, WLS. Other than that...my iPod rules. Or XM. And, apparently, there, too, I'm not alone. |
#83
|
|||
|
|||
The Art {Hooby} Of AM/MW Radio DXing Is Obsolete Due To Technological Advancement -ie- IBOC Broadcasting
On Fri, 22 Jun 2007 19:10:18 -0700, RHF
wrote: ...FM is far more dense than the AM... Truer words were never spoken. A brokered station in hi-fi is still a brokered station. I'd rather be able to listen to competent flamethrowers at night than local incompetence with more bandwidth. |
#84
|
|||
|
|||
The Art {Hooby} Of AM/MW Radio DXing Is Obsolete Due To Technological Advancement -ie- IBOC Broadcasting
On Jun 23, 9:22 am, "David Eduardo" wrote:
"D Peter Maus" wrote in ... In a stroke, anyone not in the desired demo/geo/psychographic pocket is orphaned. I agree with nearly all you say about radio being revenue driven with the advertiser first in mind. But I do not agree here. Deregulation did nmany things, but it did not kill the mass appeal radio station. The mass appeal staiton was killed by the 1967 deadline to stop FM simulcasts. FMs had t invent formats that were generally not duplicated on AM to try to attract listeners. Oldies, AOR, Progressive rock (AOR without listener input), etc. spran up all over the country. Each took a piece of the audience of the Top 40 station. Soon, country became cooler in the big city, and FMs and AMs adopted the "hick" fomat and were successful, often at the expense of the MOR staiton. And folks who grew up on Top 40 found AC and "chicken rock" (now called Hot AC) to be more suited to their age. The fact that most markets, in one fell swoop, went from having a half dozen or so viable stations to as many as 20 created a need for fragmenting the leading stations to create niche audiences. As FM grew from the tiny shares of the late 60's to majority status by 1977 and to the 80% of listening position it has now, we have also seen things like Docket 80-90 adding to the station inventory everywhere... cause for further segmentation. And all along, those formats, broader or narrower as they may be, had to pass the single most important test of all; did they match an advertiser need? If advertisers did not want a particular product, due to age, ethnicity or image, the station either settled for low billings or changed. Remember, it was not too long ago that Black staitons generally got perhaps 40% of the revenue that their market share should have commanded... fortunately, advertisers have come closer to recognizing the minority or ethnic markets in the US and are directing advertising towards them. All these things determined formats, not deregulation. The only thing deregulation (not to be confused with consolidation) did was remove the burden of running programming that nobody listened to and content (like news on a soft AC station in the noon hours) that the listener did not want. Nobody was ever served if nobody was listening. Fortunately, the requirements to program to no ears was eliminated. The mass appeal radio station, fiercely competitive warfare within a single format, and the huge and varied creative energies on the air that come out of them, are over. Because the suits see no profit in it, when they can make just as much money by doing what they're doing. There are no mass appeal formats any longer. The Akon listener hates Kelly Clarkson. The Waylon listener hates Rascal Flats, the Carpenters listener hates contemporary AC. The Kingsmen listener hates REO Speedwagon. The Boy George listener hates... well, er, ah, lt's try again... the Chapo de Sinaloa listener hates Ramon Ayala. There is no consensus by any large group, as we have been attracted to the subsets we like most. When I listened to Top 40 before I ever thought I would program it, I realized that of every three songs, i loved one, I accepted one and I hated one. I was too young at the time to realize that Top 40 was really three, maybe four, formats... AC, Pop and rock combined... because there were no AC, Pop and rock stations. Biut as soon as AC and rock and pop split, each took a portion of the listeners. Goodbye mass appeal. - Hide quoted text - - Show quoted text - DE - Country (C&W) Music is not 'hick' - It's America's Music [.] ~ RHF |
#85
|
|||
|
|||
Outside the 10 mv/m Contour the "HD" Radio {IBOC} Broadcasting Scheme is BROKEN !
On Jun 22, 7:25 pm, "David Eduardo" wrote:
"RHF" wrote in message oups.com... -cause- Outside the 10 mv/m Contour the "HD" Radio Broadcasting Scheme is BROKEN ! -Big Time- The listening to most metro area radio stations outside the 10 mv/m contour is nearly zero, anyway. So there is no loss. DE, So it comes down to Metro -vice- Rural and there is no Money to be made by the Metro Broadcaster serving the outlying Rural Communities. just 4% is all i ask ~ RHF |
#86
|
|||
|
|||
AM/MW "HD" Radio -Nightime- IBOC Is Here Almost . . .
On Jun 22, 1:53 am, "Brenda Ann" wrote:
"David Eduardo" wrote in message t... "RHF" wrote in message oups.com... Phasing in and Increase of the Digital Signal over Time would ease the Transition to HD Radio. First Year 1% Digital Second Year 2% Digital Third Year 4% Digital Fourth Year 8% Digital Fifth Year 16% Digital A 16% Digital Signal should give a HD Radio Station a Signal Coverage Area far better then their present Analog Signal Coverage Area. Based on actually working with 40 or so HD stations, the current HD signal, on AM, covers to at least the same usable and used coverage area the analog signal reaches, sometimes more. On FM, it also reaches the same area where nearly all actual listening happens. There you go again saying that only those inside your precious city grade contours count as listeners. Probably 40-50 million people in the US would beg to differ.- Hide quoted text - - Show quoted text - BAD - Yes - I Beg To Differ ~ RHF |
#87
|
|||
|
|||
The Art {Hooby} Of AM/MW Radio DXing Is Obsolete Due ToTechnological Advancement -ie- IBOC Broadcasting
RHF wrote: On Jun 23, 9:22 am, "David Eduardo" wrote: "D Peter Maus" wrote in ... In a stroke, anyone not in the desired demo/geo/psychographic pocket is orphaned. I agree with nearly all you say about radio being revenue driven with the advertiser first in mind. But I do not agree here. Deregulation did nmany things, but it did not kill the mass appeal radio station. The mass appeal staiton was killed by the 1967 deadline to stop FM simulcasts. FMs had t invent formats that were generally not duplicated on AM to try to attract listeners. Oldies, AOR, Progressive rock (AOR without listener input), etc. spran up all over the country. Each took a piece of the audience of the Top 40 station. Soon, country became cooler in the big city, and FMs and AMs adopted the "hick" fomat and were successful, often at the expense of the MOR staiton. And folks who grew up on Top 40 found AC and "chicken rock" (now called Hot AC) to be more suited to their age. The fact that most markets, in one fell swoop, went from having a half dozen or so viable stations to as many as 20 created a need for fragmenting the leading stations to create niche audiences. As FM grew from the tiny shares of the late 60's to majority status by 1977 and to the 80% of listening position it has now, we have also seen things like Docket 80-90 adding to the station inventory everywhere... cause for further segmentation. And all along, those formats, broader or narrower as they may be, had to pass the single most important test of all; did they match an advertiser need? If advertisers did not want a particular product, due to age, ethnicity or image, the station either settled for low billings or changed. Remember, it was not too long ago that Black staitons generally got perhaps 40% of the revenue that their market share should have commanded... fortunately, advertisers have come closer to recognizing the minority or ethnic markets in the US and are directing advertising towards them. All these things determined formats, not deregulation. The only thing deregulation (not to be confused with consolidation) did was remove the burden of running programming that nobody listened to and content (like news on a soft AC station in the noon hours) that the listener did not want. Nobody was ever served if nobody was listening. Fortunately, the requirements to program to no ears was eliminated. The mass appeal radio station, fiercely competitive warfare within a single format, and the huge and varied creative energies on the air that come out of them, are over. Because the suits see no profit in it, when they can make just as much money by doing what they're doing. There are no mass appeal formats any longer. The Akon listener hates Kelly Clarkson. The Waylon listener hates Rascal Flats, the Carpenters listener hates contemporary AC. The Kingsmen listener hates REO Speedwagon. The Boy George listener hates... well, er, ah, lt's try again... the Chapo de Sinaloa listener hates Ramon Ayala. There is no consensus by any large group, as we have been attracted to the subsets we like most. When I listened to Top 40 before I ever thought I would program it, I realized that of every three songs, i loved one, I accepted one and I hated one. I was too young at the time to realize that Top 40 was really three, maybe four, formats... AC, Pop and rock combined... because there were no AC, Pop and rock stations. Biut as soon as AC and rock and pop split, each took a portion of the listeners. Goodbye mass appeal. - Hide quoted text - - Show quoted text - DE - Country (C&W) Music is not 'hick' - It's America's Music [.] ~ RHF Edweenie is very busy trying to change America's music to salsa or something along those lines. Edweenie never works in America's best interests. dxAce Michigan USA Drake R7, R8, R8A and R8B. 70' and 200' wires... and soon, the Eavesdropper dipole will be up too. |
#88
|
|||
|
|||
The Art {Hooby} Of AM/MW Radio DXing Is Obsolete Due To Technological Advancement -ie- IBOC Broadcasting
"RHF" wrote in message oups.com... On Jun 23, 9:22 am, "David Eduardo" wrote: DE - Country (C&W) Music is not 'hick' - It's America's Music [.] ~ RHF Read again... that is just what I said. When country shed its hick image and stations in large markets picked up the format, it became yet another option and furthered the fragmentation of radio listening. In 1960, very few larger markets had fulltime country stations. A few had daytimers. Many had none. DEFG Proud former manager of WTNT Tallahassee, FM country and "Voice of Seminoles Sports." |
#89
|
|||
|
|||
Outside the 10 mv/m Contour the "HD" Radio {IBOC} Broadcasting Scheme is BROKEN !
"RHF" wrote in message oups.com... On Jun 22, 7:25 pm, "David Eduardo" wrote: "RHF" wrote in message oups.com... -cause- Outside the 10 mv/m Contour the "HD" Radio Broadcasting Scheme is BROKEN ! -Big Time- The listening to most metro area radio stations outside the 10 mv/m contour is nearly zero, anyway. So there is no loss. DE, So it comes down to Metro -vice- Rural and there is no Money to be made by the Metro Broadcaster serving the outlying Rural Communities. No, there is not. First, most rural counties have local stations, and the interests of metro vs. rural are very different. just 4% is all i ask ~ RHF . . . . |
#90
|
|||
|
|||
AM/MW "HD" Radio -Nightime- IBOC Is Here Almost . . .
On Sat, 23 Jun 2007 10:59:03 -0500, craigm
wrote: Where is your data to show that millions of listeners would be lost? Apparently the stations already know the people you are talking about don't listen to their stations. If they did, it would show in the survey data. Half the people in the USA live beyond the major cities and their suburbs. 90% of them listen to the radio. Some percentage of them listen at night. News/Talk is a very popular format. |
Reply |
Thread Tools | Search this Thread |
Display Modes | |
|
|
Similar Threads | ||||
Thread | Forum | |||
IBOC at night (WABC) | Shortwave | |||
IBOC at night and the local/regiona AMs | Shortwave | |||
IBOC at Night and the Local/Regional AMs | Shortwave | |||
IBOC at night and the local/regiona AMs | Shortwave | |||
IBOC -- a way to jam skywave signals from Mexico and Canada at night, just like the USSR did with VOA, RFE/RL, ... | Broadcasting |