Ibiquity's "Gag Order" on engineers
 

"Steve" wrote in message
ups.com...
On Sep 3, 6:55 pm, "David Eduardo" wrote:

Actually, using our LA AM as an example, we have an average age of 41.
That
means about half our listeners are 40 or under, in fact.

Or KTCK, The Ticket in Dallas... average age is 43. And that is a top 10
radio station there, and #2 in overall billing in Dallas, right behind
WBAP
(an AM) and right before KRLD (another AM). None of these stations is
dead.

The average age for AM listening is just under 50, so half the listeners
are
UNDER 50 at present. Your statement is totally wrong, in fact.

Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.

"Whatever?" That's your answer when it can be conclusively shown that AM
listening is not virtually all over 50 as you said.... in fact, it is mostly
UNDER 50.

Ibiquity's "Gag Order" on engineers
 

"Jim Haynes" wrote in message
...
In article ,
David Eduardo wrote:
Actually, nearly all audience for AMs is concentrated in talk formats that
are all news, nwes/talk or sports. There is very little listening to
anything else.

Seems like there is very little else that is ever broadcast on AM, so you
don't have any choice of what to listen to.
--

Vicious circle... nothing else works for mass audiences, although there are
as many religious AMs as talkers, and as many ethnic AMs as well.

Ibiquity's "Gag Order" on engineers
 

"IBOCcrock" wrote in message
ps.com...
On Sep 3, 3:55?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

oups.com...



The digital signals are only 1% of the analog - IBOC's coverage isn't
even 50% that of analogs !

Digital has totally different properties than analog. I have seen plenty
of
data showing the HD signal, on a 3rd generation receiver, is robust
beyond
the "usable" signal range of analog AM or FM, which is the 10 mv/m AM
curve
and the 64 dbu FM contour.

"A Station Owner's View of HD Radio Industry"

"We were told back in the beginning that the HD coverage would be
equal to the analog signal. Unfortunately, the industry is now finding
out this is not the case, that the HD coverage is considerably less,
something like 60% of the analog coverage.

The HD signal is good in the same contours where about 96% to 97% of all AM
and FM listening occur... in fact, it is good beyond those contours.

Ibiquity's "Gag Order" on engineers
 

On Sep 3, 7:50 pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...





On Sep 3, 6:56 pm, "David Eduardo" wrote:
"Steve" wrote in message

roups.com...

I don't blame him for being full of bile and invective. He's probably
sick of hearing you preach about how we have to cling to the
technologies of the past.

Far better than hearing you lie about the composition of radio audiences.

You might not like it, but it's a fact. The AM audience is getting
older by the minute. Just about all of the listeners younger than 50
have already left.

Then explain why, nationally, the average age for AM listening is UNDER 50,
per Arbitron.

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you are not telling me this, your evading the real issue
here.

Soon no one will be listening. You must modernize
or you will soon be out of business. Those are the facts. You must
live with them.

There are many years left, and many more if AM develops HD to its benefit

Sure there are. And soon the 8 track tape is going to make a huge
comeback.

Ibiquity's "Gag Order" on engineers
 

On Sep 3, 7:53 pm, "David Eduardo" wrote:
"Steve" wrote in message

ups.com...





On Sep 3, 6:55 pm, "David Eduardo" wrote:

Actually, using our LA AM as an example, we have an average age of 41.
That
means about half our listeners are 40 or under, in fact.

Or KTCK, The Ticket in Dallas... average age is 43. And that is a top 10
radio station there, and #2 in overall billing in Dallas, right behind
WBAP
(an AM) and right before KRLD (another AM). None of these stations is
dead.

The average age for AM listening is just under 50, so half the listeners
are
UNDER 50 at present. Your statement is totally wrong, in fact.

Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.

"Whatever?" That's your answer when it can be conclusively shown that AM
listening is not virtually all over 50 as you said.... in fact, it is mostly
UNDER 50.- Hide quoted text -

- Show quoted text -

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you aren't telling me this, then you're evading the real
issue here.

Ibiquity's "Gag Order" on engineers
 

On Sep 3, 7:53 pm, "David Eduardo" wrote:
"Steve" wrote in message

ups.com...





On Sep 3, 6:55 pm, "David Eduardo" wrote:

Actually, using our LA AM as an example, we have an average age of 41.
That
means about half our listeners are 40 or under, in fact.

Or KTCK, The Ticket in Dallas... average age is 43. And that is a top 10
radio station there, and #2 in overall billing in Dallas, right behind
WBAP
(an AM) and right before KRLD (another AM). None of these stations is
dead.

The average age for AM listening is just under 50, so half the listeners
are
UNDER 50 at present. Your statement is totally wrong, in fact.

Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.

"Whatever?" That's your answer when it can be conclusively shown that AM
listening is not virtually all over 50 as you said.... in fact, it is mostly
UNDER 50.- Hide quoted text -

- Show quoted text -

While you're hawking all of that "colloidal silver", I suggestion
socking a few cases of it away for yourself. You're gonna need it
soon.

Ibiquity's "Gag Order" on engineers
 

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
The average age for AM listening is just under 50, so half the listeners
are UNDER 50 at present. Your statement is totally wrong, in fact.

Eduardo,

Your math is faulty. You are not factoring in the human lifespan, the
average of which is currently about 73 years, outside forces
notwithstanding. There are far more people UNDER 50 years old than OVER 50
years old. So, if your average age is 50, that brings your minimum age up
considerably, since you have far fewer over 50 than under.

The terms Arbitron uses, which they call "average" are actually medians. The
median age of AM listeners is under 50. The problem is that most people do
not deal well with mean, median and average in normal discourse.

The distribution of AM listening is mostly between 35 and 75, with the
median point changing in each market... in some places, like Phoenix, it is
around 46. In rust belt markets, over 50.

Ibiquity's "Gag Order" on engineers
 

On Sep 3, 8:00 pm, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...



"David Eduardo" wrote in message
.. .
The average age for AM listening is just under 50, so half the listeners
are UNDER 50 at present. Your statement is totally wrong, in fact.

Eduardo,

Your math is faulty. You are not factoring in the human lifespan, the
average of which is currently about 73 years, outside forces
notwithstanding. There are far more people UNDER 50 years old than OVER 50
years old. So, if your average age is 50, that brings your minimum age up
considerably, since you have far fewer over 50 than under.

The terms Arbitron uses, which they call "average" are actually medians. The
median age of AM listeners is under 50. The problem is that most people do
not deal well with mean, median and average in normal discourse.

The distribution of AM listening is mostly between 35 and 75, with the
median point changing in each market... in some places, like Phoenix, it is
around 46. In rust belt markets, over 50.

Over 50...really? That's not good Davy, that's not good at all. You
people had better get with the program and quick.

Ibiquity's "Gag Order" on engineers
 

"Brenda Ann" wrote in message
...

"Steve" wrote in message
ups.com...
Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.


You know what it would take to make terrestrial commercial radio extinct?
If XM and Sirius both had a non-pay basic tier that was commercially
funded, that would pretty much do it. Nearly universal coverage, and now
they have walkman-sized personal portables.

Those portables only work well in areas with terrestrial repeaters. They
suck elsewhere. I bought one to travel with, and in 9 place out of 10, the
signal is not listenable. And it cost $300.

Ibiquity's "Gag Order" on engineers
 

"Steve" wrote in message
ups.com...
On Sep 3, 7:50 pm, "David Eduardo" wrote:
"Steve" wrote in message

Then explain why, nationally, the average age for AM listening is UNDER
50,
per Arbitron.

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you are not telling me this, your evading the real issue
here.

The most profitable demos are 18-49 and 25-54. AM reaches 35-54 pretty well,
and 45-54 quite well today. However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that can
do a good job of audience delivery.

3 of the top 6 billing stations in the US are AM, in fact.