HD radio won't just go away.
 

On Sun, 30 Sep 2007 00:52:15 GMT, Telamon
wrote:

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

I just do not believe your contention that the numbers of people that
listen to night time AMBCB are small. I think there is a great deal of
regional listening at night and non-local stations during the day where
reception is of good quality such as where I live on the coast. There
are plenty of people that listen to stations that are not local in order
to hear a program not broadcast locally.

There are no facts to support your contention. Listening to out of market
stations is very small (by the way, Ventura, Riverside West and San
Bernardino West are all in the LA DMA... the metro definition that matches
the TV metro area). Still, in your county, there is pretty limited in-market
listening to out of market stations.

You have no facts to support your contention since all the waking hours
revolve around the commercial radio books. The statistics you look at
don't address the regional listening. Now don't go back on the word of
your previous posts.

Anybody who listens to AM radio at night around here is likely DXing.

HD radio won't just go away.
 

On Sat, 29 Sep 2007 17:27:54 -0700, "David Eduardo"
wrote:




I suppose it was my idea to discontinue the R8B? There was not enough
market, you fool.

Great radio. I'm listening to Wayne Resnik on mine, via a 10" RCA
Tolex speaker box older than I am.

HD radio won't just go away.
 

On Sat, 29 Sep 2007 17:27:54 -0700, "David Eduardo"
wrote:



I suppose it was my idea to discontinue the R8B? There was not enough
market, you fool.

I think what happened was that they pretty much sold one to everybody
who wanted one over the series' extremely long run.

HD radio won't just go away.
 

"David" wrote in message
...

Anybody who listens to AM radio at night around here is likely DXing.

I just ran a multi-book report on your area, called LA / NNE, and found that
less than 10% of all radio listening by 18-54 year olds is to AM. #1 and #2
stations are KLVE and KIIS, both Wilson FMs.

HD radio won't just go away.
 

On Sun, 30 Sep 2007 00:40:18 GMT, Telamon
wrote:



Because many formats are excluded because, with the finite number of FMs in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.

He says that they're trying to compete with satellite radio.

HD radio won't just go away.
 

"David" wrote in message
...
On Sun, 30 Sep 2007 00:40:18 GMT, Telamon
wrote:



Because many formats are excluded because, with the finite number of FMs
in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.

He says that they're trying to compete with satellite radio.

No, satellite providers have nearly 150 channels each. Most channels are so
niche they could not be commercially viable anywhere. HD2's can pick the
remaining profitable formats and provide them for free.

HD radio won't just go away.
 

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?

Because many formats are excluded because, with the finite number of FMs
in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.


Let's say in Anytown that there are 24 formats that could get over about a 1
share.... in other words, the percentage of listening that would get
advertisers results based on enough listeners hearing the message. But
Anytown has only 12 FM signals that do a decent job of covering the market.
So there are 12 viable formats that are not being done in Anytown, formats
that would be salable, listenable and useful.

I don't think it likely that Anytown USA would support 24 different
formats. Anytown USA may be more diverse than in the past but not to
that extent.

So, a station puts one of the viable second tier of formats on and
eventually, as the number of radios increases, they start seeing sales
results. It took FM from about 1940 to the mid-70s to be broadly profitable,
so the wait for HD radios to improve and sell is a small consideration; many
of the formats themselves will sell HD, such as country in New York... a
format that got a mid-1's share when on a major FM some time ago.

I don't see any radio stations promoting itself in multi-formats.
Currently listeners identify a station with a format.

In my own sector, I can see at least 5 if not 10 missing Hispanic formats in
LA alone... most of which would be good use of an HD channel.

Good grief there is more then 10? How many Hispanic formats are there?

--
Telamon
Ventura, California

HD radio won't just go away.
 

"D Peter Maus" wrote in message
...

Perhaps, that's true. Although I know people in the business who are
still trying to prove something after 30 years in the big city. But when
you read it, and as Ace has pointed out several times that the content of
his website has changed more than once when his credentials were called
into question, it does give one reason to wonder not so much what it is
that's false, but what it is that may be true.

You called me an SOB, so it is my turn to call you one. The only thing on my
website that has changed in the last 4 years is the addition of a bunch of
old Radex, Whites and Stevenson's magazines. The bio / history is
essentially unchanged from when I cut and pasted it from my resume, about
year 2000. It's even got the same spelling errors.

Your knowledge of radio sales is dated, stilted and inaccurate; what a
significant Chicago station can do at a local agency does not in any way
affect the fact that agencies seldom enough to say "never" buy 55+ and
getting a buy's demo changed is as close to impossible as getting a tortoise
to fly.

HD radio won't just go away.
 

"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Brenda Ann" wrote in message
...
"David Eduardo" wrote in message
t...
Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?
Because many formats are excluded because, with the finite number of
FMs in any market, there is not room for the second tier of formats.
With HD 2 channels, there is.
Now, now, Eduardo... you know full well that the reason that a given
format is not available in a given market is because it's just not
profitable to program it.

That is absolutely untrue.

There are many profitable formats that could be done that are not being
done because there are even more profitable formats that "use up" all the
available FM channels in the market.


Now, weren't you the one that said that before consolidation, 50% of
all stations were not profitable?

Yes, most are the dogs that can not be profitable. A B or C FM in a rated
market has a tough time losing money.... a daytimer has a tough time making
any, and most metro AMs are not profitable.

The bulk of brake even stations are small market ones.... the owner gets a
salary, but no return on the investment. the station is guaranteed lifetime
employment, unless it is an AM, in which case it should be good for 5 or 6
years still.

Since there is only a 100 share in ratings and revenue, how does
doubling, or even trebling the number of channels in a market, even under
consolidation, make these additional number of channels profitable?

Most radio operators know that unless we offer the variety of more formats,
many people will leave radio or use it less. In this case, we talk
ratings... if we want to preserve the same rating base, called Persons Using
Radio, we have to keep the erosion down. Markets are highly fragmented
already; in Houston's PPM the difference between #1 and #15 is 0.2 ratings
points. So some additional fragmenting in the family is better than losing
listeners who want a specific format and can't get it on terrestrial radio.

HD radio won't just go away.
 

On Sep 29, 7:38 pm, "David Eduardo" wrote:
"dxAce" wrote in message

It may well become the DXing of the 21st Century.

Indeed. It may well become the broadcast medium of the 21st Century.