HD radio won't just go away.
"Telamon" wrote in message ... I don't think it likely that Anytown USA would support 24 different formats. Anytown USA may be more diverse than in the past but not to that extent. In most cases, we can already quantify the interest in the second tier formats, and every market has room to have double the FM formats that it currently has, and all can, if properly done, enough audience to make money. The losers will be the limited coverage or rimshot FMs, and the AMs trying to do on of the viable FM formats on the dead band.... those will have to find something even more niche or disappear. So, a station puts one of the viable second tier of formats on and eventually, as the number of radios increases, they start seeing sales results. It took FM from about 1940 to the mid-70s to be broadly profitable, so the wait for HD radios to improve and sell is a small consideration; many of the formats themselves will sell HD, such as country in New York... a format that got a mid-1's share when on a major FM some time ago. I don't see any radio stations promoting itself in multi-formats. Currently listeners identify a station with a format. The HD 2 channels are not identified with the main channel except as "102.9 HD2 is Tejano in Houston" type of IDs. In my own sector, I can see at least 5 if not 10 missing Hispanic formats in LA alone... most of which would be good use of an HD channel. Good grief there is more then 10? How many Hispanic formats are there? More than there are in English, as we have the individual music forms of nearly 20 nations, many of which are viable formats in different markets. An example would be the Colombian population of Miami, of about 250,000. That means there is room for both a Vallenato station, a Cumbia station and maybe a traditional bambuco / folkloric music station, too. In LA, there are several formats that would appeal only, but strongly, to Central Americans, as well as Caribbean tropical, Spanish language rock, standards, all grupera, all-norteña, oldies, 70's ballads, etc. There are 10 for you right off the top of my head... all have been researched and are known second tier formats that could get a one to two share on a decent FM... and will grow to that on HD2's-. There are already about a dozen Hispanic formats on, including Mexican tropical, sports, news / talk, adult hits, AC, regional oldies, regional hardcore, regional Mexican, Spanish CHR, variety, Christian and reggaetón. |
HD radio won't just go away.
In article ,
"David Eduardo" wrote: "Brenda Ann" wrote in message ... "David Eduardo" wrote in message t... Why should formats that are not stations now be added as additional HD channels. Where is the logic in that? Because many formats are excluded because, with the finite number of FMs in any market, there is not room for the second tier of formats. With HD 2 channels, there is. Now, now, Eduardo... you know full well that the reason that a given format is not available in a given market is because it's just not profitable to program it. That is absolutely untrue. There are many profitable formats that could be done that are not being done because there are even more profitable formats that "use up" all the available FM channels in the market. Depending on the market, there are probably a dozen or so profitable, although less so than those on the air already, formats available. Call them what you will, they are simply formats 13 to 24 in a market with 12 or so stations.... profitable, salable, listenable. But not as profitable as other formats, so they don't get broadcast until HD comes along. The only difference with IBOC-FM is that now they can use a single plant to provide multiple formats.. I don't see a lot of stations doing this, though, on a long-range model, since these formats will still not be profitable. Sure they will be. Our Tejano formats on HD in 5 markets in Texas are getting excellent response, and should be generating respectable income soon, even without that many receivers out there. Tejano, as an example, was about a 0.8 to 1.1 share format in Dallas on a signal that now has about a 2 share... the Tejano format was lost to the market till we put it on HD, and now, over time, it will be a respectable performer... just right under the better performing formats we have on the main channels. What! Are you saying that not only are there enough HD radios purchased in "a market" AND by a specific ethnic group to show itself as a "respectable performer" and by that I take it to mean it is showing good advertising results? You have certainly reached new heights in the "strange tales from the pointy haired marketing management side". This sort of thinking started when Eduardo went on a diet and began eating those radio diaries to lose weight. I told him it wasn't a good idea but he would not listen. I hope you kids reading this out there on Usenet now realize the dangers of a diet that consists only of radio marketing statistics. This state of mental confusion could happen to you. -- Telamon Ventura, California |
HD radio won't just go away.
"Telamon" wrote in message ... Are you saying that not only are there enough HD radios purchased in "a market" AND by a specific ethnic group to show itself as a "respectable performer" and by that I take it to mean it is showing good advertising results? You have certainly reached new heights in the "strange tales from the pointy haired marketing management side". We are just now getting our first advertisers on the Tejano network, and we believe the interest by the lifestyle group has caused a lot more radios to be sold than we thought. The morning show, which also runs on KXTN in San Antonio where it is in the top 4 or 5 in rank always, gets half its calls from the other markets, so someone is listening. And the advertisers who know the lifestyle are willing to try the network. We have had the morning talent do appearances in HD only markets with attendance of several hundred. This is an ideal case of a format with a small but absolutely loyal following who will spend the money for a radio and listen a lot. |
HD radio won't just go away.
On Sep 30, 12:30 am, "David Eduardo" wrote:
"Telamon" wrote in message ... I don't think it likely that Anytown USA would support 24 different formats. Anytown USA may be more diverse than in the past but not to that extent. In most cases, we can already quantify the interest in the second tier formats, and every market has room to have double the FM formats that it currently has, and all can, if properly done, enough audience to make money. The losers will be the limited coverage or rimshot FMs, and the AMs trying to do on of the viable FM formats on the dead band.... those will have to find something even more niche or disappear. So, a station puts one of the viable second tier of formats on and eventually, as the number of radios increases, they start seeing sales results. It took FM from about 1940 to the mid-70s to be broadly profitable, so the wait for HD radios to improve and sell is a small consideration; many of the formats themselves will sell HD, such as country in New York... a format that got a mid-1's share when on a major FM some time ago. I don't see any radio stations promoting itself in multi-formats. Currently listeners identify a station with a format. The HD 2 channels are not identified with the main channel except as "102..9 HD2 is Tejano in Houston" type of IDs. In my own sector, I can see at least 5 if not 10 missing Hispanic formats in LA alone... most of which would be good use of an HD channel. Good grief there is more then 10? How many Hispanic formats are there? More than there are in English, as we have the individual music forms of nearly 20 nations, many of which are viable formats in different markets. An example would be the Colombian population of Miami, of about 250,000. That means there is room for both a Vallenato station, a Cumbia station and maybe a traditional bambuco / folkloric music station, too. In LA, there are several formats that would appeal only, but strongly, to Central Americans, as well as Caribbean tropical, Spanish language rock, standards, all grupera, all-norteña, oldies, 70's ballads, etc. There are 10 for you right off the top of my head... all have been researched and are known second tier formats that could get a one to two share on a decent FM... and will grow to that on HD2's-. There are already about a dozen Hispanic formats on, including Mexican tropical, sports, news / talk, adult hits, AC, regional oldies, regional hardcore, regional Mexican, Spanish CHR, variety, Christian and reggaetón. Wow, that's all. That's pathetic. I'd have thought that someone with as many college degrees as you have could do better than that. |
HD radio won't just go away.
On Sep 30, 12:38 am, "David Eduardo" wrote:
"Telamon" wrote in message ... Are you saying that not only are there enough HD radios purchased in "a market" AND by a specific ethnic group to show itself as a "respectable performer" and by that I take it to mean it is showing good advertising results? You have certainly reached new heights in the "strange tales from the pointy haired marketing management side". We are just now getting our first advertisers on the Tejano network, and we believe the interest by the lifestyle group has caused a lot more radios to be sold than we thought. The morning show, which also runs on KXTN in San Antonio where it is in the top 4 or 5 in rank always, gets half its calls from the other markets, so someone is listening. And the advertisers who know the lifestyle are willing to try the network. We have had the morning talent do appearances in HD only markets with attendance of several hundred. This is an ideal case of a format with a small but absolutely loyal following who will spend the money for a radio and listen a lot. Sorry Tardo, but you'll never stop the internet or internet radio. Not even you, with all your fancy college degrees and diplomas and "certificates of completion" and mail order Ph.D.s |
HD radio won't just go away.
David Eduardo wrote:
"D Peter Maus" wrote in message ... Perhaps, that's true. Although I know people in the business who are still trying to prove something after 30 years in the big city. But when you read it, and as Ace has pointed out several times that the content of his website has changed more than once when his credentials were called into question, it does give one reason to wonder not so much what it is that's false, but what it is that may be true. You called me an SOB, so it is my turn to call you one. You're right. I did. Because you are precisely that. You argue out of context, and you don't address anything said by your opponents. You remain oblique, and diffuse. And you speak in shorthand. You obfuscate. Without actually making a case. But when you blamed DXers for broadcasters' disdain, you truly showed your intent. It's not about fact with you. It's about the debate. And the truth doesn't require debate tactics. As someone here pointed out some months ago. The only thing on my website that has changed in the last 4 years is the addition of a bunch of old Radex, Whites and Stevenson's magazines. The bio / history is essentially unchanged from when I cut and pasted it from my resume, about year 2000. It's even got the same spelling errors. Actually, Steve pointed out that wasn't true about a year ago. Your knowledge of radio sales is dated, stilted and inaccurate; I was wondering when that would finally come out. At least my knowledge is based on 45 years of active experience. There are questions about whether or not yours is. Have a good evening, David. You've proven, by your own words, your own obfuscations that just about everything said by Steve is true. And to me, you're just another arrogant S.O.B who can't look beyond his office to realize that everyone around him is thinking the same thing: Methinks he doth protest too much. Your time will come. David Peter Maus. |
HD radio won't just go away.
David Eduardo wrote:
"D Peter Maus" wrote in message ... David Eduardo wrote: "Brenda Ann" wrote in message ... "David Eduardo" wrote in message t... Why should formats that are not stations now be added as additional HD channels. Where is the logic in that? Because many formats are excluded because, with the finite number of FMs in any market, there is not room for the second tier of formats. With HD 2 channels, there is. Now, now, Eduardo... you know full well that the reason that a given format is not available in a given market is because it's just not profitable to program it. That is absolutely untrue. There are many profitable formats that could be done that are not being done because there are even more profitable formats that "use up" all the available FM channels in the market. Now, weren't you the one that said that before consolidation, 50% of all stations were not profitable? Yes, most are the dogs that can not be profitable. A B or C FM in a rated market has a tough time losing money.... a daytimer has a tough time making any, and most metro AMs are not profitable. The bulk of brake even stations are small market ones.... the owner gets a salary, but no return on the investment. the station is guaranteed lifetime employment, unless it is an AM, in which case it should be good for 5 or 6 years still. Since there is only a 100 share in ratings and revenue, how does doubling, or even trebling the number of channels in a market, even under consolidation, make these additional number of channels profitable? Most radio operators know that unless we offer the variety of more formats, many people will leave radio or use it less. In this case, we talk ratings... if we want to preserve the same rating base, called Persons Using Radio, we have to keep the erosion down. Markets are highly fragmented already; in Houston's PPM the difference between #1 and #15 is 0.2 ratings points. So some additional fragmenting in the family is better than losing listeners who want a specific format and can't get it on terrestrial radio. You can't have it both ways, David. You can't insist that Radio is healthier than ever, and then claim your worry is about the success of terrestrial radio against alternatives. You can't have it both ways, David. You can't claim that there are too many signals to be profitable, and then solve the problem with more options. You're talking out of both sides of your mouth. Like I said, now you really DO sound like a shill. |
HD radio won't just go away.
In article ,
D Peter Maus wrote: Telamon wrote: In article , dxAce wrote: David Eduardo wrote: "dxAce" wrote in message ... SFTV_troy wrote: I don't really understand why people are upset about the loss of DX'ing over AM (only temporarily; it will be restored when AM goes pure digital). You can still do DX'ing via using services like shoutcast.com. Just yesterday at work I was listening to an Australian station. Another favorite of mine is located in England. DX'ing is still alive and well on the internet. Uh... that's NOT DX'ing. It may well become the DXing of the 21st Century. Edwina, you're an idiot. It just looks that way to us DxAce because you and I don't share the level of self delusion that Eduardo has attained. I honestly believe this is not delusion. I honestly believe he believes this noise. His comments blaming DXers for abandoning broadcasters, while delineating precisely how broadcasters have developed their disdain for DXers is evidence that he's really looking at snapshots of this party, but not attending the party, itself. Taking the Broadcaster/Dxer enmity out of chronological order, as he did, suggests that he's seeing what he needs to focus on in order to justify his position, but not seeing a good deal of the out-of-frame that gives the snapshot context. This is common among manglement in Radio. It's what used to be called not seeing the forest for the trees. It's what pilots call flying instruments in VFR conditions: Paying so much attention to the minutiae that they fail to look up and actually see how the plane is being flown. One of my mentors in the Physics department at UMSL used to say, as the textbook he taught from explained, formulae and numbers are only shorthand for English sentences. If you can't explain your case without resorting to formulae and numbers, you can't explain your case. Corporately, that is the equivalent of: If you can't convince someone without quoting a policy, you're hiding behind a firewall because you actually can't function amongst your clients/customers. And if you notice, he doesn't really answer your questions, Telamon...but like Johnny Cochran, he gives you the answer he would like you to hear, whether it addresses your question or not. Has he posted the link you've asked for yet? There are several inconsistencies in our most recent discussion about demographics and agencies. The kind of inconsistencies that someone with major market experience in both sales and Manglement wouldn't have made. And in these last discussions, about DXers and this thread about HD, he's begun speaking openly out of both sides of his mouth, not only contradicting himself but doing it with a kind of indignation that's also inconsistent with someone of his knowledge and experience. Someone made the statement, here, that a person of his stature and position doesn't need the ego piece that is his website. Perhaps, that's true. Although I know people in the business who are still trying to prove something after 30 years in the big city. But when you read it, and as Ace has pointed out several times that the content of his website has changed more than once when his credentials were called into question, it does give one reason to wonder not so much what it is that's false, but what it is that may be true. I think he believes his own noise and no he can't provide the link because what he claims doesn't exist. At least not yet. He has written some weird stuff like he has people around him looking over his shoulder laughing at peoples critical responses to his posts on Usenet as an attempt to bully the people critical of him. Very strange he would need this imaginary support. I have noted the deception and misdirection. It's madding. Most lies have a kernel of truth in them so they are believable. All I know is every time a take a poke at what he posts the stick goes right through the one layer of the "story" he tells. All that he posts seem very illusionary in nature. At one time it seemed to me you thought he is for real. You still think that way? -- Telamon Ventura, California |
HD radio won't just go away.
In article ,
David wrote: On Sun, 30 Sep 2007 00:52:15 GMT, Telamon wrote: In article , "David Eduardo" wrote: "Telamon" wrote in message . .. I just do not believe your contention that the numbers of people that listen to night time AMBCB are small. I think there is a great deal of regional listening at night and non-local stations during the day where reception is of good quality such as where I live on the coast. There are plenty of people that listen to stations that are not local in order to hear a program not broadcast locally. There are no facts to support your contention. Listening to out of market stations is very small (by the way, Ventura, Riverside West and San Bernardino West are all in the LA DMA... the metro definition that matches the TV metro area). Still, in your county, there is pretty limited in-market listening to out of market stations. You have no facts to support your contention since all the waking hours revolve around the commercial radio books. The statistics you look at don't address the regional listening. Now don't go back on the word of your previous posts. Anybody who listens to AM radio at night around here is likely DXing. Then I'm an exception. I listen to regional stations for the programming. -- Telamon Ventura, California |
HD radio won't just go away.
In article ,
David wrote: On Sat, 29 Sep 2007 17:27:54 -0700, "David Eduardo" wrote: I suppose it was my idea to discontinue the R8B? There was not enough market, you fool. Great radio. I'm listening to Wayne Resnik on mine, via a 10" RCA Tolex speaker box older than I am. Yuk. That guy is a pervert from the word go. -- Telamon Ventura, California |
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