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Old March 21st 06, 07:48 PM posted to rec.radio.shortwave
David
 
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Default Know your listener/market

On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.

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Old March 21st 06, 09:41 PM posted to rec.radio.shortwave
David Eduardo
 
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Default Know your listener/market


"David" wrote in message
...
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.


Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.

From the start, I was programming 5 of the music channels, and two years and
a couple of months later the commercial avails were eliminated.



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Old March 21st 06, 10:47 PM posted to rec.radio.shortwave
David
 
Posts: n/a
Default Know your listener/market

On Tue, 21 Mar 2006 21:41:49 GMT, "David Eduardo"
wrote:


"David" wrote in message
.. .
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.


Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.

From the start, I was programming 5 of the music channels, and two years and
a couple of months later the commercial avails were eliminated.

That's bogus. Ask Abrams.

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Old March 21st 06, 11:17 PM posted to rec.radio.shortwave
David Eduardo
 
Posts: n/a
Default Know your listener/market


"David" wrote in message
...
On Tue, 21 Mar 2006 21:41:49 GMT, "David Eduardo"
wrote:


"David" wrote in message
. ..
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off.
Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.


Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.

From the start, I was programming 5 of the music channels, and two years
and
a couple of months later the commercial avails were eliminated.

That's bogus. Ask Abrams.


That is who worked with. All music channels were to be commercial, 6' max,
at the offset. They changed in reaction to Sirius going non-commercial on
all music channels.



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Old March 22nd 06, 12:18 AM posted to rec.radio.shortwave
David
 
Posts: n/a
Default Know your listener/market

On Tue, 21 Mar 2006 23:17:15 GMT, "David Eduardo"
wrote:


"David" wrote in message
.. .
On Tue, 21 Mar 2006 21:41:49 GMT, "David Eduardo"
wrote:


"David" wrote in message
...
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:


Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off.
Neither
believes more than 5% of revenues will ever come from advertising.


Not true. XM has always had some commercial-free music channels.

Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.

From the start, I was programming 5 of the music channels, and two years
and
a couple of months later the commercial avails were eliminated.

That's bogus. Ask Abrams.


That is who worked with. All music channels were to be commercial, 6' max,
at the offset. They changed in reaction to Sirius going non-commercial on
all music channels.



''XM's programming lineup features 71 music channels, more than 30 of
them commercial-free; and 29 channels of sports, talk, children's and
entertainment including 13 premiere news channels covering the latest
national, world and financial developments like CNBC, CNN Headline
News, CNNfn, FOX News, ABC News & Talk, USA Today, Bloomberg, BBC
World Service, C-SPAN and its own XM News. People for the first time
will be able to receive on the radio the diverse selection of 24-hour
news sources that they're used to getting at home on cable and
DirecTV.''

http://www.xmradio.com/newsroom/scre...25_launch.html






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