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Old May 3rd 05, 11:31 PM
KØHB
 
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"Dee Flint" wrote


In any activity it would be normal for the "beginners" group to be the largest
segment. There are always a
lot of people who start activities but then drop out
for a wide variety of reasons.


Astute observation. It would be nice to find a way reduce that "first termer"
attrition by promoting an atmosphere which reinforces the reasons they took the
time and trouble to come aboard. To steal an idea from marketing, "It's usually
a lot easier and cheaper to keep an old customer than to identify and recruit a
new one."

73, de Hans, K0HB



 
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