In article ,
"David Eduardo" wrote:

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any significant
listening to out of market stations it is recorded.



WRONG. Arbitron does NOT log "ALL LISTENING". They log a small percentage
of listening, and profess to know what all the rest are doing based upon
that.

You know what I meant: the Arbiytron diarykeeper logs all listening and all
that listening is processed.

Statistics are crap. They are not, and really can never be, accurate.

They are accurate within a margin of error that is easily calculated, and is
small enough for advertisers to spend $21 billion on radio this year.

Statistics is a science, and it has the unique quality that "error" is not a
dirty word

Snip

You have that wrong. Can you guess how you are off on a limb?

Give it a shot!

--
Telamon
Ventura, California