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![]() "Bart Bailey" wrote in message ... In posted on Thu, 5 Jun 2008 14:24:32 -0700, David Eduardo wrote: Begin Most of SD county does not receive a listenable signal from KNX based on what signal level is required to get ratings. I get them just fine, maybe you're thinking of the Anza Borrego desert communities No, I am thinking of the fact, verified by dozens of ratings periods in many, many markets that shows that AMs get over 95% of their in home and at work listening (70% lof the total listening on average is in home or at work where ZIPs are tracable) is in areas where the signal is 10 mv/m or greater. Since only a tiny amount of shoreline has that intensity from KNX, there is pretty much nowhere that the signal is usable by the average, non-hobbyist, listener. Which is part of why they have essentially no in home or at work listening at all in SD County (the county is the metro for Arbitron). Besides, with KNX being an information resource, it's not the type entertainment that drooling dolts who bother to do ratings surveys would be interested in. I see, then that is why good all-news WTOP in DC is #1 in the entire market. Don't know nor care, can't receive them here. But is disproves your theory, as do WBBM, WINS, WCBS, KCBS, etc., which rate very high in each of their markets. KNX just has no appeal in SD, that's an uninformed and blatant lie If it had appeal, it would have listeners. Heck, it does not even have SD traffic unless said traffic affects LA drivers. And it has LA traffic every 10 minutes, which would be enormously un-interesting in SD. and the signal in all except the extreme coastal areas is not at the level that listeners require to actually use a station. I'm about seven miles inland in an inner-city neighborhood, way east of I-5 and 'use' them whenever I want to, day or night. The average listener, as proven, does not tolerate the signal levels you find acceptable. In any case, KNX or the local hip hop station are both sustained by ratings and the conversion of ratings into revenue, generally in very close proportion to the ratings delivery. There is no other metric in larger markets to judge radio by besides ratings, and each station exists based on generating ratings numbers. The only 'metric' of any significance to this newsgroup is the ability to be received, and KNX well qualifies in San Diego. But it is not a San Diego station, does not try to appeal to San Diego, and has a signal level there with 99.9% of listeners will not use. That's reality. |
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