On Oct 16, 5:05*pm, SMS wrote:
D. Peter Maus wrote:
* Reality paints a much different picture than the public perceives.

Your reality isn't reality at all.

* First, there is only a 100 share in any market. New listeners are not
printed up like $100 bills in Washington. They have to be taken from
some pre-existing program source.

Nope. According to the NAB chairman, Apple will be adding an HD FM tuner
to an upcoming iPod Nano. Microsoft has already added it to the Zune
(though that may only bring in one or two new listeners!). The
additional market is not coming just from listeners that would otherwise
be listening to analog FM on their car radios. It's coming from
listeners that would otherwise be listening to their iPod, CDs, or
digital media (in the car or not in the car) because there's nothing on
analog AM or FM that they want to listen to. HD radio is much more
likely to be stealing customers from satellite radio than from analog FM.

Any new programming outlet steals it's
listeners from the existing 100 share. So, literally, stations are
hoping to steal their own listeners to put them on the HD streams.

Not true at all.

* What's that, you say? They stay in the family? Really? Well, while a
listener shift from the baseband channel to the HD2 stream DOES keep
that listener within the company, it takes that listener from the
programs of high advertising rates, and puts them on the programs of LOW
advertising rates.

Versus putting them on the programs of another station.

* So, what HD is really doing is robbing the analog channels of it's
revenues while putting the ratings points on HD streams that can't begin
to replace the lost revenue from the baseband.

You're not looking at the big picture.

* How the hell the bean counters at these stations let that go is beyond
me.

It's because they have more information than you have.

"Nope. According to the NAB chairman, Apple will be adding an HD FM
tuner
to an upcoming iPod Nano."

"HD's Killer App Goes Poof!"

"You’ve probably heard that Apple’s new iPod Nano will have an FM
tuner with iTunes tagging built in. Lost in radio’s coverage of the
announcement was its impact on HD Radio... Apple’s deal with iBiquity
was just a test. They wanted a system that could sell more downloads
and trump Rhapsody, and HD was the perfect guinea pig. They already
had tagging on the entire iPod line. With the kinks worked out, now
all they had to do was add an FM tuner to the iPod. Which they did
with the new Nano... Make no mistake. This move was not designed to
help radio. It was designed to give iTunes a revenue boost... And HD?
Apple knows how many downloads HD generated for iTunes. Maybe that’s
why they didn’t bother adding an HD tuner to any of the new iPods."

http://tinyurl.com/yklsvt6

Didn't happen, and never will.