HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 7, 4:21*am, hwh wrote:
On 8/7/10 1:13 PM, RHF wrote:

d'Eduardo understands the Univision Corporation's
Agenda to use IBOC and HD1 and HD2 Channels
to Double the Number of Spanish Language FM
Radio Stations in the USA.
* Double the FM Station HD Channels
* Double the Listener Choices
* Double the Revenue Streams

No. The same audience will be split up amongst more channels. All
sounding like AM radio.

It's About Business [.]

A bad one.

gr, hwh

You see a finite and limited market that
can not expand.

d'Eduardo & Univision see a current finite and
presently limited market that can be expanded
with more FM Station HD Channels and More
Diverse Station Programming {Different Audience
Profiles*} between the Channels.

* Different Audience Profiles = Different Advertisers
and More Revenue Streams.

In 5~10 Years we should know who's future
vision was better here in 2010 ~ RHF

HD Radio: Eduardo contradicts himself - LMFAO!
 

RHF wrote:

D'Eduardo's usual come back {reply} is Numbers
that's time and time again; and after awhile the
replies all sound like : Let Them Eat Numbers !
-a-la- Marie Antoinette

Commercial radio is always about numbers, specifically numbers of DESIRABLE
listeners. Desirable listeners are usually men and women ages 25 to 49
because they are known to spend the most money across the most kinds of
products and services.

Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. The customer is the advertiser. This is why
David Eduardo has a successful career in radio and you do not.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 7, 3:34*pm, (David Kaye) wrote:
RHF wrote:
D'Eduardo's usual come back {reply} is Numbers
that's time and time again; and after awhile the
replies all sound like : Let Them Eat Numbers !
-a-la- Marie Antoinette

Commercial radio is always about numbers, specifically numbers of DESIRABLE
listeners. *Desirable listeners are usually men and women ages 25 to 49
because they are known to spend the most money across the most kinds of
products and services. *

Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. *The customer is the advertiser. *This is why
David Eduardo has a successful career in radio and you do not.

Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 7, 7:13*pm, (David Kaye) wrote:
- - RHF wrote:
- - Yes - I have been Packaged and am Ready for Delivery
- -
- - -but- according to D'Eduardo : I Don't Count ~ RHF

- Well, you may not count. *People over age 50 don't count to most
advertisers,
- thus most of the KGO listenership is a group few companies want to
reach. *
- That's because people over 50 don't buy much, and those who do tend
not to be
- swayed much by advertising. *
-
- That's just the reality of the ratings game.

- = ( { [ Reality Ain't No Game ] } ) = -

David Kaye you parrot these lines very well :
? Are You D'Eduardo Trained ? ;;-}} ~ RHF

-ps- a former KGO-AM 810 kHz Radio Listener;
http://www.kgoam810.com/
when 'Blue' was the Color of Late Night Radio
and 'Ira Blue' can still be heard... out there . . .
http://en.wikipedia.org/wiki/Ira_Blue
All you have to do is just Listen . . .
http://www.youtube.com/watch?v=jK_ShoOL2ao

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 7, 7:20*pm, "Brenda Ann"
wrote:
"David Kaye" wrote in message

...

RHF wrote:

Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most
advertisers,
thus most of the KGO listenership is a group few companies want to reach.
That's because people over 50 don't buy much, and those who do tend not to
be
swayed much by advertising.

That's just the reality of the ratings game.

Reality has changed, the radio industry is not changing with it. The people
with the most disposable income are all over 50 (boomers), and, at least
until this recent downturn, which has affected ALL sales, they spent quite a
lot of it. I myself am always buying new tech, and I still try new fast
foods when they come out, ad inf.. Boomers are a huge market that is being
largely ignored. We buy new cars, hot new toys like the iPad and iPhone, big
screen TV's, all kinds of big ticket items that we denied ourselves earlier
in our lives because we had families to raise and mortgages to pay.

Ratings are bogus. I, and most people, really don't care to have my
decisions on what to listen to or watch or whatever decided by a small
sample pool. Imagine if 2500 especially picked individuals decided who would
be POTUS?

The Boomers are the last 'vast' Age Group with
real Disposable Income and much of it goes to
the Kids and Grandkids.

Radio Adz should be telling those Target 14~42
Year Olds to Tell Grandpa and Grandma :
You want a . . .
Buy Me a . . .
-cause- Without Cash/Checks from the Old Croakers
the follow-on generations don't Got It to Spend.

old-croakers-r-us {i} ~ RHF

HD Radio: Eduardo contradicts himself - LMFAO!
 

In article ,
"D. Peter Maus" wrote:

That may be less true than you think. Even non-comms are about
the money. And the bulk of funding for most non-comms is corporate
underwriting. Which is still about the numbers game. Non-comms fewer
listeners see reduced funding. If any at all from some underwriters.

As a director at KKUP (been on the board for ten years), I have to say
that one of the most frustrating things about that station is that what
you say is NOT true. The programming on that station reflects nothing
but the whims and vision of the volunteers doing the shows. The station
has no underwriting, all grants come with absolutely no strings
attached, and listener subscriptions make up the rest.

The station is Arbitron-encoded (at my strenuous insistence), but no one
pays even the slightest attention to what is going on with the numbers.
In my opinion, we could shed some of our hand-to-mouth existence if we
would just so much as pay lip service to what the listeners seem to want
to hear (and jettison our aversion to underwriting).

Radio in the US is always, and has been always, about the money.

I which someone would tell that to KKUP so we could get some!

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last

HD Radio: Eduardo contradicts himself - LMFAO!
 

On 8/8/10 03:50 , David Kaye wrote:
"D. Peter wrote:

That may be less true than you think. Even non-comms are about
the money. And the bulk of funding for most non-comms is corporate
underwriting.

Actually, Matt Elmore from KQED has said differently. He says that the bulk
of KQED's money comes from donations. I know, having volunteered and worked
at KALW (the other NPR station in SF) that over 80% of KALW's income comes
directly from listener contributions.



While my own experience is just the opposite. From Chicago to
Iowa to Louisiana, the non-comms I've worked with have all been more
corporately funded than not.

HD Radio: Eduardo contradicts himself - LMFAO!
 

In article , David Kaye
scribeth thus
RHF wrote:

Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach.
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising.


Odd that the 20 plus in the UK at least cannot afford to buy their own
places, too expensive, so they live with Mum and Dad at sod all rent so
disposable income .. and the 50 something's house paid for, perhaps
children living at home but now at the stage where the do have the
disposable till they hit 65 then that changes a bit;!...

That's just the reality of the ratings game.


Course all the above range aren't going the want to listen to the same
station/s..
--
Tony Sayer

HD Radio: Eduardo contradicts himself - LMFAO!
 

"David Kaye" wrote in message
...
"Brenda Ann" wrote:

Uh, you've never heard of the Electoral College?

The electoral college still goes by the will of the people at large (though
there is nothing forcing them to legally). More or less, at least.

HD Radio: Eduardo contradicts himself - LMFAO!
 

tony sayer wrote:


Odd that the 20 plus in the UK at least cannot afford to buy their own
places, too expensive, so they live with Mum and Dad at sod all rent so
disposable income ..
and the 50 something's house paid for, perhaps
children living at home but now at the stage where the do have the
disposable till they hit 65 then that changes a bit;!...

Yes, it does seem a bit strange, but then when I'm in a club and keep
seeing teens and 20s using fancy expensive looking mobile phones. Then I
compare that to my phone, one of the cheapest available at the time, as
I'm just not interested in fancy phones. (OK I'm some way off being 50,
but then the part about house paid for and disposable income does apply
to me). So there does seem to be some truth in this.

Also the not being swayed by advertising does apply to me to a certain
extent. Recently ordered a new camera, and took no notice of any
advertising. Just went straight to Amazon and typed in Nikon, as I
believe then to be the best make, plus my previous camera was a Nikon
and was a gooden.

I also have quite a nice IPod, but in that case advertising was pretty
much irrelevant. At the time I looked around to see what was available,
and could only find one model with enough storage for my music
collection (an IPod Classic). Think I'll be avoiding Apple in future
though, the ample storage is the only thing I like about it. Apart from
that, I think they have compromised ease of use, in favour of styling.
And as for trying to force you to install ITunes, just so that you can
load *YOUR* music onto *YOUR* IPod, Grrrr... that seems a bit out of
order. I was very pleased when I worked out that I could remove ITunes
and use Media Monkey instead. (with my previous mp3 player, I could
simply plug it into a USB and copy music to it, so much easier that way).


That's just the reality of the ratings game.


Course all the above range aren't going the want to listen to the same
station/s..

Apparently this is why the Saga stations did so badly. Targeting the
50+s doesn't attract much advertising.

Richard E.