HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 7, 7:13*pm, (David Kaye) wrote:
RHF wrote:
Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach. *
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising. *

That's just the reality of the ratings game.

I believe you have it half right. People over 50 spend plenty of
money, but their purchasing habits are well established. You can't
make them change brands. So the theory is you indoctrinate the
younguns and they will buy your crap for life. Apple is a prime
example. The young liked the ipod, so they think Apple makes good
phones too.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 8, 4:29*am, "Brenda Ann"
wrote:
"David Kaye" wrote in message

...

"Brenda Ann" wrote:

- - Uh, you've never heard of the Electoral College?

- The electoral college still goes by the will
- of the people at large (though there is nothing
- forcing them to legally). *More or less, at least.

Actually the Electoral College can be thought of as
Balancing The Will of the People Along with States
Rights : To 'Blend' and 'Balance' the Will of the
Majority and the Rights of the Minority. ~ RHF©

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 8, 6:59*am, dave wrote:
David Kaye wrote:
"Brenda *wrote:

Reality has changed, the radio industry is not changing with it.

If companies were truly interested in reaching people 50+ then KGO wouldn't
have to struggle to get ads, given that they have by far the largest audience
of people age 50+. *KGO doesn't get the national ads, but instead has to go
for the lower-paying local companies such as family trust lawyers, laser eye
surgeons and bankruptcy attorneys.

Orchard Supply and Hardware.



Imagine if 2500 especially picked individuals decided who would
be POTUS?

Uh, you've never heard of the Electoral College?

- That's a ****ty analogy.

Ah Dave 'you' are such an Analog too ;-} ~ RHF

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 8, 1:26*pm, "
wrote:
On Aug 7, 7:13*pm, (David Kaye) wrote:

RHF wrote:
Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach. *
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising. *

That's just the reality of the ratings game.

- I believe you have it half right. People over 50 spend plenty of
- money, but their purchasing habits are well established. You can't
- make them change brands. So the theory is you indoctrinate the
- younguns and they will buy your crap for life. Apple is a prime
- example. The young liked the ipod, so they think Apple makes good
- phones too.

Advertising & Marketing & Brand Loyalty :
Happy Meals = Develop Customer Brand Loyalty
at an early age; and continue to build on it until
they are hooked for life {around Age 50} ~ RHF

HD Radio: Eduardo contradicts himself - LMFAO!
 

I haven't asked her, but I think that married Irish woman wayyyyyyyy
over yonder across the big pond in Bognor Regis,England has HD radio.
Rediffusion.Wired Radio.That woman on my hotel room radio in Hong Kong
said Rediffusion.
cuhulin

HD Radio: Eduardo contradicts himself - LMFAO!
 

RHF wrote:

In this here long term Recession where many of
those prime younger Radio Listeners have lost
their Jobs and Cash Money Flow : Just about
100% of those "Don't Count" Senors 50+ Still Got
Jobs and Retirement Checks with a steady Flow
of Cash Money to Spend.

Around these parts anyway, the recession is not hitting the younger folks as
much as you might imagine. The bars and restaurants in SF are filled
many/most nights with people under age 50 who obviously have money to spend at
Rasoj, Luna Park, Delfina's, Foreign Cinema, Aqua, Bix, Chez Papa, etc. The
Valencia corridor is so packed that some lots are charging a minimum of $20
at night just for parking.

But there's also the matter of becoming immune to advertising. A large number
of older people know enough not to be taken in by advertising, or they simply
don't care to change brands. Most people over 50 have no desire to wear the
coolest clothes or phone or eyeglass frames, so advertizing to them is
fruitless.

HD Radio: Eduardo contradicts himself - LMFAO!
 

John Higdon wrote:

Thinking out of the box is not practiced in
corporate radio.


My great mentor in this was Bill Adler of KWUN, a daytime-only station with a
signal so bad and a profile so low that people who lived across the street
from the station didn't even know it existed.

Yet, without ratings he was able to sell the guts out of the station,
including the nightly signoff. "Though KWUN's day is ending, the night is
just beginning at John Jawad's Pioneer Inn in Clayton..."

I agree with you 100% that corporate radio does not teach people to think
outside the box. On the other hand, unless they're in a situation like KGO,
they don't need to. They can just skim the cream off the top and leave the
creative marketing and selling to the stations that need to invest in doing it
that way.

It takes a certain kind of personallity to sell a station with no ratings, and
those sellers can be hard to come by because they sell based on relationships,
and often they are quite happy to stay where they are, working their
relationships.

HD Radio: Eduardo contradicts himself - LMFAO!
 

J G Miller wrote:

This is why David Eduardo has a successful career in radio and you do
not.

Make that "commercial radio".

Yes, I meant to say commercial radio, though given his broad range of
experience I'd suspect that he'd do just as well as a programming maven in
non-comm radio as well.

HD Radio: Eduardo contradicts himself - LMFAO!
 

Richard Evans wrote:

However, I'm not sure if this exactly works with the BBC, who often seem
more interested in their own agenda, rather than in doing what is best
for the listeners.

But wasn't it listenership falling away and listening to the pirates that
caused the BBC to add extra networks to appeal to the people they were losing?


Don't know about community stations. They should in theory be a lot more
listener centric than the normal commercial stations. I don't really
know if this works in practice as I don't have much experience of
community stations.

In the U.S., the non-comms are not perfect by any means. There are still
fiefdoms and the People In Power (and in the case of the Pacifica stations,
the endless breast-beating and ill-informed decisions), but given all that I'd
say that non-comms would be more likely to pay more attention to the audience
because that's directly where their money is coming from.

The ultimate in catering to the listener would have to be XM & Sirius, which
are wholly listener-supported (on their non-commercial channels anyway).

HD Radio: Eduardo contradicts himself - LMFAO!
 

J G Miller wrote:

You could try listening to some for about 5 minutes -- you may feel
yourself unable to listen for any longer than that for some of them
in England.

There are, of course, broad ranges of non-comm stations in the U.S. Many
cater to very specific slices of audience.

Here in the Bay Area, KPFA caters to political activists (or people who think
they are political activists). KCSM-FM caters to jazz listeners. KPOO is
into mostly blues and affairs affecting black people.

KUSF is a training ground for new student DJs and musically caters to them,
plus there are blocks of programming catering to Catholicism (KUSF is owned by
USF, a Catholic university).

KQED-FM appeals to news/info hounds, carrying nearly all the NPR and PRI news
and talk programming available. KALW, an equal member of NPR carries a lot of
the rest, along with BBC, CBC, and other news/info programming.

KCEA caters to people who prefer to listen to big bands music of the 1930s and
40s. KVHS, also owned by a high school, reaches out toward teens.

KFJC, KSJS, KSMC, and KZSU do the same thing for college-age audiences.