HD Radio: Eduardo contradicts himself - LMFAO!
 

David Kaye wrote:
wrote:

Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach.
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising.

That's just the reality of the ratings game.


Luckily their electricity is free. Us old fogies love us some KGO.

HD Radio: Eduardo contradicts himself - LMFAO!
 

David Kaye wrote:
wrote:

Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. The customer is the advertiser.

This is why radio sucks.

Well, commercial radio has always been that way, since the beginning of the
medium and the very first ads (KQW in 1909 in San Jose). If you want radio
that caters to you as a listener, I suggest you support your local
non-commercial stations, since to them YOU are the customer, given that they
depend on your dollars.


Actually, I support KPFT in Houston and SOMA FM. I listen to them on
the internet. I have a mobile 3g wireless hotspot and I can listen to
any station anywhere I go. HA!

HD Radio: Eduardo contradicts himself - LMFAO!
 

The JT and Dave radio talk show, Super Talk Mississippi.
http://www.supertalkms.com

The original intent was for JT and Dave to fill in an empty spot for a
short while.But, the show caught on real Good and now it is one of THE
most listened to radio talk shows in Mississippi, (all over Mississippi)
including parts of Louisiana and Arkansas and Tennessee and Alabama and
some Boats and Ships in the Gulf of Mexico.
cuhulin

HD Radio: Eduardo contradicts himself - LMFAO!
 

David Kaye wrote:
"Brenda wrote:

Reality has changed, the radio industry is not changing with it.

If companies were truly interested in reaching people 50+ then KGO wouldn't
have to struggle to get ads, given that they have by far the largest audience
of people age 50+. KGO doesn't get the national ads, but instead has to go
for the lower-paying local companies such as family trust lawyers, laser eye
surgeons and bankruptcy attorneys.
Orchard Supply and Hardware.



Imagine if 2500 especially picked individuals decided who would
be POTUS?

Uh, you've never heard of the Electoral College?

That's a ****ty analogy.

HD Radio: Eduardo contradicts himself - LMFAO!
 

David Kaye wrote:


Remember, as the radio audience you are not the customer, you are the PRODUCT
being sold to the customer. The customer is the advertiser.

I never thought about it that way before, but it does make a lot of sense.

Although perhaps smaller commercial stations, do tend to pay more
attention to the listeners than larger broadcasters. Or at least that's
the impression I get here comparing the big commercial stations in
London to the small one that I normally listen to (Radio Jackie).

This may be because the smaller stations have a harder time building up
listener numbers, to then sell to the advertisers. Or then again, it
might be partly to do with the fact that the small stations I usually
listen to was once a pirate station. This was back in the days when I
used to listen to a lot of pirate stations, and they mostly didn't carry
advertising. They tended to be set up by people wanting to provide radio
that wasn't available elsewhere. Basically a lot more listener centric
than the commercial stations. I think perhaps some of these basic aims
have been carried over, now that they have managed to become a legal
station.

Richard E.

HD Radio: Eduardo contradicts himself - LMFAO!
 

The first radio program in Mississippi got kicked off the air because
that woman used some foul language.

(Emma come first)
cuhulin

HD Radio: Eduardo contradicts himself - LMFAO!
 

Never forget,,,
The Customer Is Always Right.
cuhulin

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Sat, 07 Aug 2010 22:34:14 +0000, David Kaye wrote:

Remember, as the radio audience you are not the customer, you are the
PRODUCT being sold to the customer. The customer is the advertiser.

Exactly -- the product is the audience not the program content.

This is why David Eduardo has a successful career in radio and you do
not.

Make that "commercial radio".

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Sun, 08 Aug 2010 08:54:19 +0000, David Kaye wrote:

KKUP could take a page from KQED-FM. KQED, as you'll remember, had a
classical music format. They ditched it in favor of the news &
information format years ago and rose to become the #1 (highest share)
non-comm broadcaster in the nation.

There is also a similar story in Michigan.

WUOM-FM which was renowned for its classical music format did
exactly the same and switched to a news and talk format on
July 1st, 1996 with complete phase out of classical music by
July 2000, and the listening audience grew from 15 million
to 27 million.

But with all of the talk radio stations available on AM,
should not public radio be offering something different?

HD Radio: Eduardo contradicts himself - LMFAO!
 

In article ,
Eric Weaver wrote:

Well do I remember the Great Controversy at KFJC in which net-streaming
was denounced vociferously because programmers would "start pandering to
the net audience."

The controversy at KKUP is exactly the obvious. The troops have been
vociferous in their demands to resume streaming at KKUP. The management
has been reticent because of cost and work involved.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last