HD Radio: Eduardo contradicts himself - LMFAO!
 

In article
,
spamtrap1888 wrote:

On Aug 8, 1:26*pm, "

I believe you have it half right. People over 50 spend plenty of
money, but their purchasing habits are well established. You can't
make them change brands. So the theory is you indoctrinate the
younguns and they will buy your crap for life. Apple is a prime
example. The young liked the ipod, so they think Apple makes good
phones too.

True. An old fuddy-duddy like Obama was still wedded to his
BlackBerry.

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life. Since I was 50 (decade
before last), I have changed almost everything--several times. Two years
ago, I bought my first Ford. Before that, I owned three Chevys
(sequentially). Chevys got worse; Fords got better. MY age has nothing
to do with that.

After decades of owning a top-loading washer, I bought a front loader
last month. My home phone system isn't based upon any technology I grew
up with and spent much of my life installing and maintaining (it is more
complex than anything a radio station other than KGO has now). After
over ten years of DSL, I went with cable Internet several months ago
(actually I have both now). Cable got better; DSL stagnated. And on and
on it goes.

Change is the spice of life. After living my whole life in California,
I'm prepared to live my final years in another state...one that isn't
constantly telling me how I have to live. I may be a senior citizen, but
I'm certainly capable of recognizing the benefits of superior products
when they show up as well as being able to adjust my life accordingly.

The reality is that people change because products change and
suppliers go out of business. If brand names continue to exist, they
are names only.

Exactly. Brand-loyalty might have been a consideration in the fifties
and sixties, but today it is meaningless. Even we doddering oldies know
that.

I've said this before -- my uncle was 65 when he dropped his lifetime
habit of buying Chryslers for a Toyota. He was the first guy on his
block to get color TV, and had he lived long enough I'm sure he'd be
the first one with a plasma widescreen.

Indeed. When one turns fifty, his brain does not turn to mush (I should
hope not: fifty is but a fond distant memory). In addition to still
being able to dress myself, you might be surprised the purchasing
decisions I can make.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last

HD Radio: Eduardo contradicts himself - LMFAO!
 

In article
,
radiodavid wrote:

Of course, the demographics of radio advertising are determined by
advertisers, not stations. But why let facts get in the way of another
remark about evil station owners...

I never said that major radio owners were evil. They just aren't very
good at it. That's not necessarily evil, just unimpressive.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last

HD Radio: Eduardo contradicts himself - LMFAO!
 

" wrote:

The wingnuts know deep down that their thinking is wrong, so they need
their lunacy reinforced by fellow ditto heads. If they wanted facts,
they would tune to NPR.

I'm not arguing the veracity of Rush Limbaugh, but the nature of the whole
commercial talkradio genre. There are a lot of people who do not listen to
commercial radio.

Interesting sidenote: The teenaged son of one of my computer customers and I
were talking the other day. I mentioned various talkshow and magazine show
hosts. He hadn't heard of Ronn Owens, had heard the name Rush Limbaugh but
didn't know much about him. He didn't even know who Ira Glass is, BUT he knew
Jad Abumrad and Robert Krulwich (hosts of WNYC's Radiolab). We have heard the
future of radio and it is Radiolab. He doesn't listen on the radio, though,
he downloads the podcasts.

HD Radio: Eduardo contradicts himself - LMFAO!
 

radiodavid wrote:

On Aug 6, 5:15=A0pm, "Brenda Ann"
wrote:
"David Kaye" wrote in message

... He cares about ratings, which are made of
whole cloth and based upon a model that is non-sequitur in the real world=

Be careful there, David. You made it appear that I spouted the nonsense
above. I did not, "Brenda Ann" did.

HD Radio: Eduardo contradicts himself - LMFAO!
 

radiodavid wrote:

Radio has as high a usage by those over 55 as in any of the so-called
sales demographics between 18 and 54. There are plenty of stations and
formats that appeal to seniors, including AC, country, news, talk,
etc., but they don't get much revenue from that and can't effectively
use audience ratings as nobody is buying.

If we're going to get into conspiracy theories about why "HD" radio is being
touted with so much gusto, I'd say it's because of the play for pay
possibilities. As the radio audience is harder and harder to sell to, what
better way to make sure that stations stay afloat but to charge for the
programming.

Only trouble with that model is that it has taken a decade to make XM/Sirius
profitable, and they had to merge to do it, and that's for a meager $13 a
month or whatever for hundreds of channels. I doubt that it's possible to get
the charge low enough on any one station or cluster of stations to make local
"HD" radio attractive to listeners.

HD Radio: Eduardo contradicts himself - LMFAO!
 

spamtrap1888 wrote:

True. An old fuddy-duddy like Obama was still wedded to his
BlackBerry.

Obama is still in the desired radio demographic. In fact, he's a "bingo"
being under age 50, black, and moneyed.


The reality is that people change because products change and
suppliers go out of business. If brand names continue to exist, they
are names only.

Funny you should mention this. When GE sold off tons of assets in 1986 they
leased the rights to the "GE" and "RCA" names.

The other night I was rooting around looking at brand names and noticed that
GE still controls "GE" and licenses it to various companies for various
products (they still make light bulbs, though).

But RCA was sold off to the French Thomson company, which changed its name
this past year to Technicolor. The RCA brand is now used by over a dozen
non-related companies.

Here's the skinny on just the RCA TV brand -- I won't even get into the other
RCA appliances...

"Prior to 2004: RCA Televisions manufactured by Thomson are out of warranty.
Please refer to your local TV repair shop, which may be able to assist you
with repairs and replacement parts.

"RCA Televisions made between late 2004 and early 2010 were likely
manufactured by TTE Corporation. Your set should have a label similar to the
one to the right that indicates the manufacturer.

"If your RCA TV was purchased in the spring of 2010 or later, it was probably
manufactured by ON Corporation. Your set should have a label similar to the
one below that indicates the manufacturer."

HD Radio: Eduardo contradicts himself - LMFAO!
 

radiodavid wrote:

On Aug 6, 7:52 pm, wrote:
Po, po auld henpecked Eduardo.Y'all oughts not be pickin on him when he
isn't here to defend himself.
cuhulin

Heeee's baaaaack!!!!!

'Eduardo', you old fake.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 9, 10:06*pm, radiodavid wrote:
On Aug 9, 9:34*pm, spamtrap1888 wrote:



On Aug 6, 11:22*pm, "

wrote:
On Aug 6, 5:45*pm, (David Kaye) wrote:

"Brenda Ann" wrote:
While I may not have some of the expertise he claims to have, [.....]

It's not a matter of "claims." *He's known in the industry and he has a
website detailing all his accomplishments over the years, complete with photos
and other documents. *

He cares about ratings, which are made of
whole cloth and based upon a model that is non-sequitur in the real world.

Huh? *Without ratings it's very hard to make income. *Sure, it's possible to
sell time on stations with no ratings, but it's extremely difficult.. *Stations
such as KEST and KPIG(AM) do it, but they have a tough go of it. *KPIG(AM) is
advertising for salespeople every couple months because it's so hard to keep
salespeople who can't make any money selling time. *

Regardless of whether you think the ratings system is flawed or not, the PPMs
and the diaries of Arbitron are fairly close for the most part, and the
differences between Neilsen and Arbitron ratings aren't much different,
either. *Thus, I'd be inclined to think the ratings systems aren't as flawed
as people contend they are. *

We've all seen what the true meaning of polls is during the past four
election cycles. There's just no way you can legitimately, despite what some
would have you believe, base the opinions of 1,000,000 people on the dubious
reporting of a few hundred or so.

None of this matters in radio and TV ratings. *The ratings come in and the
stations sell based on those ratings. *The advertisers buy based on the
assumption that they are correct. *If they're so far off as to be bogus, the
advertisers would have left long ago and the ratings systems would have been
thrown out. *Companies do not spend money capriciously, especially they're
trying to bring in business. *

I agree Eduardo is pretty sharp, but let me try to explain Brenda's
point, or perhaps put my spin on it. There are two ways to market a
product. One is to do research, focus groups, etc. This produces a
product that the market probably wants to some degree, but also a
product for which the market is familiar. Now the way to make a
killing is to come up with a product that the customer doesn't know he
needs. You understand the product, not the market per se because the
market isn't built yet. Basically if you focus on surveys, you can
only provide something that the customer already knows about. You
probably won't screw up, but you won't make a killing either.

The purpose of focus groups is to try out on real people things for
which there is no current market. You get a cross-section of humanity
in a room and expose them to your new product.

Eduardo has no passion for radio. He surveys the market and tries to
adjust stations to meet what his survey indicates is marketable.

- - Like Piolin en la Manana?- Hide quoted text -
http://en.wikipedia.org/wiki/Eddie_%...%ADn%22_Sotelo

Yeah, the guy who I put on overnights for me at a suburban LA station
when I first met him in 1992.

How are you D'Eduardo ?

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 10, 12:22*am, (David Kaye) wrote:
spamtrap1888 wrote:
True. An old fuddy-duddy like Obama was still wedded to his
BlackBerry.

Obama is still in the desired radio demographic. *In fact, he's a "bingo"
being under age 50, black, and moneyed. *

The reality is that people change because products change and
suppliers go out of business. If brand names continue to exist, they
are names only.

Funny you should mention this. *When GE sold off tons of assets in 1986 they
leased the rights to the "GE" and "RCA" names. *

The other night I was rooting around looking at brand names and noticed that
GE still controls "GE" and licenses it to various companies for various
products (they still make light bulbs, though).

But RCA was sold off to the French Thomson company, which changed its name
this past year to Technicolor. *The RCA brand is now used by over a dozen
non-related companies.

Here's the skinny on just the RCA TV brand -- I won't even get into the other
RCA appliances...

"Prior to 2004: RCA Televisions manufactured by Thomson are out of warranty.
Please refer to your local TV repair shop, which may be able to assist you
with repairs and replacement parts.

"RCA Televisions made between late 2004 and early 2010 were likely
manufactured by TTE Corporation. Your set should have a label similar to the
one to the right that indicates the manufacturer.

"If your RCA TV was purchased in the spring of 2010 or later, it was probably
manufactured by ON Corporation. Your set should have a label similar to the
one below that indicates the manufacturer."

FWIW - "GE" Branded small appliances
are now sold exclusively at Wal-Mart.
http://www.geappliances.com/service_...appliances.htm

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 8, 11:32*am, "DAB sounds worse than FM"
wrote:
DigitalRadioScams wrote:
"The average listener does 70% of their listening in a fixed location,
where there are no dropouts anyway."

That doesn't make sense, because HD Radio is more likely to drop out indoors
than outdoors because the signal strength is a lot lower indoors than it is
outdoors due to building penetration loss, and OFDM copes with mobile
reception relatively well.

Looks like the digital radio industry in the US is as clueless about digital
radio technologies as the grossly incompetent UK DAB industry.

--
Steve -www.digitalradiotech.co.uk- *digital radio news & info

The BBC's "justification" of digital radio switchover is based on lies

Drop-Out -versus- IBOC Digital Drop-Outs :

Drop-out : low-signal or no-signal
* Indoors if your signal has dropped-out : You either
change to another Radio Station -or- don't listen to
the Radio at all -or- Listen to something that you
have pre-recorded.

Digital Drop-Outs : Intermittent Signal Strong Signal
then No Signal with IBOC as you move around from
spot to spot with a Pocket Radio that uses the Head
phone Wire as teh FM Antenna : You may have a
Strong Signal in one location with your Body and
Antenna positioned one way; and you may have a
Np Signal in another location with your Body and
Antenna positioned another way.

Mobile Digital Drop-Outs : Intermittent Signal Strong
Digital IBOC Signal along one area of the Road; and
then No Signal with IBOC as you move along another
stretch of the Road.