HD Radio: Eduardo contradicts himself - LMFAO!
 

On Tue, 10 Aug 2010 07:01:01 +0000, David Kaye wrote:

had heard the name Rush Limbaugh but didn't know much about him.

Fer instance, most people do not know that Rush Limbaugh is deaf.

He didn't even know who Ira Glass is

But has he heard of "This American Life"?

BUT he knew Jad Abumrad and Robert Krulwich (hosts of WNYC's Radiolab).

They make some excellent documentaries.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life.

Not necessarily brands, but the type of products which you buy.

You are still buying automobiles, but it is unlikely that you
are now going to start buying hang-gliders.

Indeed. When one turns fifty, his brain does not turn to mush (I should
hope not: fifty is but a fond distant memory).

The brain starts turning to mush as soon as it stops getting used
on a regular basis. Many people never start using it, so the effect
is accelerated in them with aging.

HD Radio: Eduardo contradicts himself - LMFAO!
 

A lot of that car ''radio'' around here is that LOUD rap ''music''.Some
of those people have that EXTRA LOUD JACKED up sound in their cars, the
kind that rattles your house windows.
cuhulin

HD Radio: Eduardo contradicts himself - LMFAO!
 

David Kaye wrote:
J G wrote:

Are you referring to the pirates of the 1960s and the introduction
of BBC Radio 1, or to more recent events?

I was referring to the 1960s when the BBC was stodgy and then realized they
had to serve listeners or lose them.


Radio Luxembourg was stealing all their listeners.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On 8/10/10 09:12 , J G Miller wrote:
On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life.

Not necessarily brands, but the type of products which you buy.

You are still buying automobiles, but it is unlikely that you
are now going to start buying hang-gliders.


Interested you should bring this up. In my ultralight club, only
one member is under 50. And we add new members every year. Of those
of us who own an ultralight, only three bought their first before
the age of 50.

The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

A large percentage of pilots come to aviation later in life.
Because the opportunity to invest both the time and the money is now
available.

Now, what DOES seem to be the case, is that 50+ buyers are less
prone to being convinced by quick and dirty advertising, requiring a
more thoughtful, and informative approach to convince them to turn
loose of their cash.

But the priorities that guided the previous generation are not
ours. To borrow a line from Dennis Hopper, 'the generation that
wasn't going to get old...didn't.' The over 50 set is as
adventurous, and prone to taking on new life paths, as the younger,
so-called 'desirable demographics.' And they have greater
discretionary income to spend, and more maturity to guide them in
doing it. In many cases, it wasn't until their 50's, that many
people didn't have their **** together enough to begin new adventures.

That advertisers haven't learned to tap into this wealth is a
tribute to their shortsighted grasp on the limits that guided them
25 years ago.

As Brenda Ann pointed out, times, and the state of the population
has changed. It's time to catch up.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 10, 7:37*am, "D. Peter Maus" wrote:

* *The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

Yep, those were the days alright... Now, so many over-50's have had
their retirement accounts ravaged, their home equity gone deeply into
the red, if not their home's loss completely, and face a dismal job
market competing with 30-somethings, and are only a few years away
from, what used to be, a normal retirement age. So, they're are really
pinching pennies and squeezing nickels. Fortunately, I guessed right
in major matters. Thus, so far-so good [knock wood] but I am even
nervous of letting go of my money like I used to.

An over-50 buddy of mine told me he bought a yacht a few months ago.
I told him I hadn't heard that. He replied that he had really been
down playing it, because of the hard times the other over-50's friends
have been having and it was too awkward to bring it up.

Ciccio

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 10, 12:07*am, (David Kaye) wrote:
radiodavid wrote:
Radio has as high a usage by those over 55 as in any of the so-called
sales demographics between 18 and 54. There are plenty of stations and
formats that appeal to seniors, including AC, country, news, talk,
etc., but they don't get much revenue from that and can't effectively
use audience ratings as nobody is buying.

If we're going to get into conspiracy theories about why "HD" radio is being
touted with so much gusto, I'd say it's because of the play for pay
possibilities. *As the radio audience is harder and harder to sell to, what
better way to make sure that stations stay afloat but to charge for the
programming. *

Only trouble with that model is that it has taken a decade to make XM/Sirius
profitable, and they had to merge to do it, and that's for a meager $13 a
month or whatever for hundreds of channels. *I doubt that it's possible to get
the charge low enough on any one station or cluster of stations to make local
"HD" radio attractive to listeners. *

I was hoping one could get world radio over XM/Sirius. But only a
couple French channels from Canada and Spanish channels from Mexico.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 10, 7:37*am, "D. Peter Maus" wrote:
On 8/10/10 09:12 , J G Miller wrote:

On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life.

Not necessarily brands, but the type of products which you buy.

You are still buying automobiles, but it is unlikely that you
are now going to start buying hang-gliders.

* *Interested you should bring this up. In my ultralight club, only
one member is under 50. And we add new members every year. Of those
of us who own an ultralight, only three bought their first before
the age of 50.

* *The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

....

* *But the priorities that guided the previous generation are not
ours. To borrow a line from Dennis Hopper, 'the generation that
wasn't going to get old...didn't.' The over 50 set is as
adventurous, and prone to taking on new life paths, as the younger,
so-called 'desirable demographics.' And they have greater
discretionary income to spend, and more maturity to guide them in
doing it. In many cases, it wasn't until their 50's, that many
people didn't have their **** together enough to begin new adventures.

* *That advertisers haven't learned to tap into this wealth is a
tribute to their shortsighted grasp on the limits that guided them
25 years ago.

This delayed daredeviltry reminded me: A friend of mine, going
apparently through a third "midlife crisis," bought his first
motorcycle a couple of years ago, at age 58. He uses it to commute to
his job.

He apparently had at least one close call, but no injuries.

In the absence of bikey ads on the radio, his chief source of
information was a neighbor in his sixties who has ridden since his
teens.

HD Radio: Eduardo contradicts himself - LMFAO!
 

On 8/10/10 10:00 , Ciccio wrote:
On Aug 10, 7:37 am, "D. Peter wrote:

The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

Yep, those were the days alright... Now, so many over-50's have had
their retirement accounts ravaged, their home equity gone deeply into
the red, if not their home's loss completely, and face a dismal job
market competing with 30-somethings, and are only a few years away
from, what used to be, a normal retirement age. So, they're are really
pinching pennies and squeezing nickels. Fortunately, I guessed right
in major matters. Thus, so far-so good [knock wood] but I am even
nervous of letting go of my money like I used to.

An over-50 buddy of mine told me he bought a yacht a few months ago.
I told him I hadn't heard that. He replied that he had really been
down playing it, because of the hard times the other over-50's friends
have been having and it was too awkward to bring it up.

Ciccio


The question is not whether he should play it quiet for a while.
The question is: how big is the yacht?

HD Radio: Eduardo contradicts himself - LMFAO!
 

On Aug 10, 7:37*am, "D. Peter Maus" wrote:
On 8/10/10 09:12 , J G Miller wrote:

On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life.

Not necessarily brands, but the type of products which you buy.

You are still buying automobiles, but it is unlikely that you
are now going to start buying hang-gliders.

* *Interested you should bring this up. In my ultralight club, only
one member is under 50. And we add new members every year. Of those
of us who own an ultralight, only three bought their first before
the age of 50.

* *The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

* *A large percentage of pilots come to aviation later in life.
Because the opportunity to invest both the time and the money is now
available.

* *Now, what DOES seem to be the case, is that 50+ buyers are less
prone to being convinced by quick and dirty advertising, requiring a
more thoughtful, and informative approach to convince them to turn
loose of their cash.

* *But the priorities that guided the previous generation are not
ours. To borrow a line from Dennis Hopper, 'the generation that
wasn't going to get old...didn't.' The over 50 set is as
adventurous, and prone to taking on new life paths, as the younger,
so-called 'desirable demographics.' And they have greater
discretionary income to spend, and more maturity to guide them in
doing it. In many cases, it wasn't until their 50's, that many
people didn't have their **** together enough to begin new adventures.

* *That advertisers haven't learned to tap into this wealth is a
tribute to their shortsighted grasp on the limits that guided them
25 years ago.

-*As Brenda Ann pointed out, times, and the state
- of the population has changed. It's time to catch up.

With a growing "Aging" Population {Aging of America}
and a relatively getting-smaller 'Younger' Population :
Both Manufactures {Producers} and Marketers
{Advertisers} need to re-think :
* What they are making and for who . . .
* What they are selling and to who . . .

~ RHF