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![]() In article , dxAce wrote: Hardly... if there was indeed a market, then they would not be in the financial mess they appear to be in. There seems to be a market, at least right now. Al Franken beat Rush Limbaugh in New York. "For example, among listeners from 25 and 54, whom advertisers covet, the network estimates it drew an average listener share (roughly a percentage of listeners) of 3.4 on WLIB in April, from 10 a.m. and 3 p.m. on weekdays, according to the company's extrapolation of figures provided by Arbitron for the three months ended in April. (Arbitron, which does not provide ratings in monthly increments, said the network's methodology appeared sound, although such figures were too raw to translate to numbers of listeners.) " By contrast, according to Air America's figures, WABC-AM drew an average share of 3.2 during the same period in April for the same age group. That time period includes the three hours in which Mr. Limbaugh was pitted head to head against Mr. Franken. " http://www.commondreams.org/headlines04/0531-08.htm Air America is in poor financial condition because they were started up by nit-wits. They vastly overestimated their start up cash, they needlessly antagonized a station owner and they had some goofy plan in which they insisted they control all the programming on their affiliates. They paid a million bucks to the stations in Chicago and New York for almost nothing. They'd be raking in the dough through advertising. Maybe they are. Their start-up ratings look good. If the ratings hold, the money will be coming in. That doesn't mean they won't manage to spend more than they take in, though. But they're not, are they? How do you know they are not raking in the dough? Are you suggesting advertisers aren't interested in good ratings? Maybe they need to take lessons from Rush, Hannity, Boortz, etc..... now those guys are making money. Rush, Hannity and Boortz aren't running networks. They are backed by competent businessmen. If Air America fails, and that doesn't seem unlikely, I'm sure somebody will pick up the pieces and do it competently. Frank Dresser |
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