"David Eduardo" wrote in message
m...


In LA, there are nearly a dozen HD-2 channels already active, all with
previously uncovered niche formats. Serving listener groups is not QRM.



Are these niche formats expected to get people listening to the radio when
they otherwise would not be listening? If IBOC significantly expands the
audience, I can see an advantage for both the audience and the advertisers.

However, my Inner Conspiracy Theorist keeps telling me that IBOC won't
expand the total radio audience much, if at all, and multicasting's biggest
effect will be in drawing advertising revenue away from from the smaller,
non-IBOC stations.

Frank Dresser

On Tue, 21 Mar 2006 15:08:04 GMT, "Frank Dresser"
wrote:


"David Eduardo" wrote in message
om...


In LA, there are nearly a dozen HD-2 channels already active, all with
previously uncovered niche formats. Serving listener groups is not QRM.



Are these niche formats expected to get people listening to the radio when
they otherwise would not be listening? If IBOC significantly expands the
audience, I can see an advantage for both the audience and the advertisers.

However, my Inner Conspiracy Theorist keeps telling me that IBOC won't
expand the total radio audience much, if at all, and multicasting's biggest
effect will be in drawing advertising revenue away from from the smaller,
non-IBOC stations.

Frank Dresser

It's only purpose is to slow the permanent loss of audience to SDARS,
Cell Phones and MP-3 players.