On Sep 3, 3:08 pm, "David Eduardo" wrote:
"Bart Bailey" wrote in message

...

In posted on
Mon, 3 Sep 2007 10:55:25 -0700, David Eduardo wrote: Begin

hundreds of thousands of Arbitron diarykeepers

Now, that's marketing hype if ever there was!
probably only a handful of bored trailer trash that even respond,
thinking there must be a catch, and if guess correctly, they could win.

The sample size is published in each ratings report. The socioeconomic
levels match the market, the ages match, the ethnicity matches, the
geography matches.

And we can see every diary for every market that we are licensed for... I
have been looking at them for 37 years, and never spotted "missing diaries"
or any other irregularity.

Every market has a diary target, and the targets are met within a few
percent every time (or the report is cancelled, like New Orleans at the time
of Katrina).

Sounds like you should go into a new business recycling all of these
diaries. At least then you'd be in a business with a future.

You're never going to talk people out of progress. Time marches on.
Deal with it.

"Steve" wrote in message
oups.com...

of Katrina).

Sounds like you should go into a new business recycling all of these
diaries. At least then you'd be in a business with a future.

They are already recycled. They are scanned and saved electroincally, and
the paper is recycled. Has been this way for aobut a decade or more.

You're never going to talk people out of progress. Time marches on.
Deal with it.

That is why we have electronic measurement now, totally devoid of paper.