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"David Eduardo" wrote: "Steve" wrote in message ups.com... On Sep 3, 3:26 pm, "David Eduardo" wrote: "Steve" wrote in message ups.com... - Show quoted text - The reason this type of programming sustains a large percentage of AM stations today is because AM has lost practically all of its listeners who are below the age of 50. The younger listeners are no longer there and this is a fact whether you accept it or not. That is essentially my point. But the programming, if transported to FM with better quality, leaps upwards in 35-54 listeners, proving that the main difficulty of AM is the audio, a problem HD fixes for stations with decent signals. I'm afraid you're wanting to apply bandaids to serious wounds. Perhaps you just don't appreciate the seriousness of the problem. My guess is you don't believe me when I say that AM has lost nearly all of its listeners how are younger than 50, but it is a fact. Actually, I have the real ratings data and you do not. And the AM issue is one of quality, not of listeners per se. FM has solid listening, over 95% usage per week, from age 12 up to over 65. What we have here is a challenge to improve AM quality, and the only way is a system that is compatible with FM digital. And that is HD. The only thing I've noticed is that your Troll posts are up 100% in the news group. -- Telamon Ventura, California |
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