"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


The Denver radio market is made up of 7 counties. I am pretty sure your
area
is inside it. The only other separately bought markets nearby are Puebo,
Colorado Springs and Ft. Collins - Greeley. Each is a separate marekt
area.

I would be in the Ft. Collins - Greeley market. However, there are
far more listeners to Denver stations in Ft. Collins than there are
Ft. Collins listeners -- at least in my experience.

But try to understasnd, whether that is true or not, advertisers buy each
market separately.

I'm in Larimer County, BTW.

In the area described above, I wouldn't be surprised if the median
income is 80k (or higher).

Very few ad campaigns are income based, as most are for mass market products
and services. Specific high income ZIPs or areas having other
characteristics are usually targeted by direct mail or other more thightly
focused medium.

Mapquest tells incomes of the area being plotted?

The Arbitron application based on it goes right down to listening habits and
income and family size, ttc.

I would believe that in the eastern counties -- Adams, for example --
the income goes down. But coverage of The NW side -- Boulder, Grand,
Broomfield, etc. it will be very high. I think Castle Rock is
probably a wash. SW side is high-priced again.

Boulder, etc., are in the Denver MSA. And radio is NOT bought on the ZIP
code level. It is mass media, and used for reach and frequency, not the sort
of thing that direct mail, etc. do better.

In any case, that data is irrelevant. Radio advertising, whether local,
regional or national, is bought by market and the people who design
campaigns know all this stuff. what they also realize is that the best
way
to reach listeners is on local stations as they have the ability to
provide
added value locally.

...and we all know from personal experience that marketing always
reflects reality, right?

Yeah, it usually does. The companies that advertise usually know a lot more
about the user of the product and its marketing goals than a radios station
does. In fact, the product was probably developed today by a company tha tis
in marketing mode as opposed to the older production mode model. As such,
the rpduct was designed with user input, and then marketed to the greatest
potential users.

It's still a helluva way to run a railroad, no matter what you say
about it.

Your misunderstanding of the way radio is listened to is monumental, and the
basis for your failure to get the way advertising is bought. Radio is mostly
listened to in the daytime. It is nearly 100% listened to in the very
strongest signal contours of FM and AM stations. Advertisers only use local
stations to reach local audiences, as they depend on more than on air
advertising as part of an ad buy, and out of town stations do not do
merchandising, promotion or remotes or shows or club appearances or taste
testings or mystery shopper promotions or whatever outside their own market
where 99.999999999999% of their listeners are anyway.

In article ,
"David Eduardo" wrote:

Snip

Your misunderstanding of the way radio is listened to is monumental,
and the basis for your failure to get the way advertising is bought.
Radio is mostly listened to in the daytime. It is nearly 100%
listened to in the very strongest signal contours of FM and AM
stations. Advertisers only use local stations to reach local
audiences, as they depend on more than on air advertising as part of
an ad buy, and out of town stations do not do merchandising,
promotion or remotes or shows or club appearances or taste testings
or mystery shopper promotions or whatever outside their own market
where 99.999999999999% of their listeners are anyway.

I have heard that a big portion of the AMBCB advertising market is rush
hour traffic times in the local market. True?

--
Telamon
Ventura, California

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

Snip

Your misunderstanding of the way radio is listened to is monumental,
and the basis for your failure to get the way advertising is bought.
Radio is mostly listened to in the daytime. It is nearly 100%
listened to in the very strongest signal contours of FM and AM
stations. Advertisers only use local stations to reach local
audiences, as they depend on more than on air advertising as part of
an ad buy, and out of town stations do not do merchandising,
promotion or remotes or shows or club appearances or taste testings
or mystery shopper promotions or whatever outside their own market
where 99.999999999999% of their listeners are anyway.

I have heard that a big portion of the AMBCB advertising market is rush
hour traffic times in the local market. True?

6 Am to 7 PM is where nearly all the ad buys are placed.

Listening levels are pretty similar throughout those 13 hours. Only 30% of
radio listening is in cars, while the bulk is at work and in home.