"David Eduardo" wrote:


You listen to stations most people, if not all, in your area, consider
unlistenable, and they tell us this by the failure of the stations you have
metioned to show up with even minimal listening in your area.



He doesn't listen because Aribtron says they don't listen because
Arbitron doesn't count out of market listeners because they don't
listen.

Nice.

"Eric F. Richards" wrote in message
news
"David Eduardo" wrote:


You listen to stations most people, if not all, in your area, consider
unlistenable, and they tell us this by the failure of the stations you
have
metioned to show up with even minimal listening in your area.



He doesn't listen because Aribtron says they don't listen because
Arbitron doesn't count out of market listeners because they don't
listen.

In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or terrestrial.
All is recorded and processed. If there is any significant listening to out
of market stations it is recorded.

There are a couple of hundred stations that get out of market listening in
the US. Most are FMs, and the listening is in geographically adjacent or
embedded markets.

In the San Francisco market, San Jose is part of the total metro. But there
is also a separate San Jose rating, taken from the sample done in one county
only, so the SF stations show up in the San Jose Book. Similarly, Riverside
/San Berdoo are adjacent to LA, but not in the LA radio market (they are in
the TV market and thus in the DMA) and LA stations get about half the
listening in that market's ratings. But there is no market anymore where
skywave listening to AM consistently if ever "makes the book." The last
cases were the usage of KGO at night in Oregon.... but that does not happen
any more.

But if WWL has listening in Seattle, WWL will show up in the Seattle
ratings.

"David Eduardo" wrote in message
...
In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any significant
listening to out of market stations it is recorded.

WRONG. Arbitron does NOT log "ALL LISTENING". They log a small percentage
of listening, and profess to know what all the rest are doing based upon
that. Statistics are crap. They are not, and really can never be, accurate.
They are mathematical sleight of hand. Smoke and mirrors. I doubt there is
any real scientific foundation for them at all, since it's highly unlikely
that anyone did a small sample, then went to six million people and asked
each of them the same questions to verify the numbers.

Brenda Ann wrote:
"David Eduardo" wrote in message
...
In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any significant
listening to out of market stations it is recorded.

WRONG. Arbitron does NOT log "ALL LISTENING". They log a small
percentage of listening, and profess to know what all the rest are doing


Yes. Same way that TV Nielsen Ratings work. Statistics science has
shown you don't need to record everybody..... you can record a small
sample & still get an accurate result of how the group as a whole
thinks.

While it's true such a process won't record any amount below ~0.1
percent of the group, let's face it.... nobody cares about such small
tiny insignificant numbers.

On Oct 1, 2:48 am, wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
t...
In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any significant
listening to out of market stations it is recorded.

WRONG. Arbitron does NOT log "ALL LISTENING". They log a small
percentage of listening, and profess to know what all the rest are doing

Yes. Same way that TV Nielsen Ratings work. Statistics science has
shown you don't need to record everybody..... you can record a small
sample & still get an accurate result of how the group as a whole
thinks.


- While it's true such a process won't record any amount below
- ~0.1 percent of the group, let's face it.... nobody cares about
- such small tiny insignificant numbers.

SFTV,

IMHO - The majority of the people who read and post here
are in that Group of People (DXers) that you just said (wrote)
"nobody cares about such small tiny insignificant numbers."

Are You Related To d'Eduardo ?

Individual People are Human Beings - Not Quantifiable Numbers.

'feeling' so tiny and insignificant right now ~ RHF

"RHF" wrote in message
ups.com...
On Oct 1, 2:48 am, wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
t...
In each market area, all listening to any radio station is recorded
by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any
significant
listening to out of market stations it is recorded.

WRONG. Arbitron does NOT log "ALL LISTENING". They log a small
percentage of listening, and profess to know what all the rest are
doing

Yes. Same way that TV Nielsen Ratings work. Statistics science has
shown you don't need to record everybody..... you can record a small
sample & still get an accurate result of how the group as a whole
thinks.


- While it's true such a process won't record any amount below
- ~0.1 percent of the group, let's face it.... nobody cares about
- such small tiny insignificant numbers.

Actually, it records 0.0 shares based on perhaps one diary mention; the data
is there but all it shows is that in a statistical sample, there is next to
nothing for that particular station. 0 times 0 is 0.

On Oct 1, 10:59 am, "David Eduardo" wrote:
"RHF" wrote in message

ups.com...





On Oct 1, 2:48 am, wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
t...
In each market area, all listening to any radio station is recorded
by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any
significant
listening to out of market stations it is recorded.

WRONG. Arbitron does NOT log "ALL LISTENING". They log a small
percentage of listening, and profess to know what all the rest are
doing

Yes. Same way that TV Nielsen Ratings work. Statistics science has
shown you don't need to record everybody..... you can record a small
sample & still get an accurate result of how the group as a whole
thinks.

- While it's true such a process won't record any amount below
- ~0.1 percent of the group, let's face it.... nobody cares about
- such small tiny insignificant numbers.

Actually, it records 0.0 shares based on perhaps one diary mention; the data
is there but all it shows is that in a statistical sample, there is next to
nothing for that particular station. 0 times 0 is 0.- Hide quoted text -

- Show quoted text -

d'Eduardo,

I 'feel' we are not Communicating on the same level.
{ Using the same set of Personal Values. }

I am not a 'share'.
- - - I don't believe that anyone here considers themselves
to be a 'share'. {except you}

I am not a 'statistical sample'.
- - - I don't believe that anyone here considers themselves
to be a 'statistical sample'. {except you}

I am not a 'number'
- - - I don't believe that anyone here considers themselves
to be a 'number'. {except you}

I AM AN AVID RADIO LISTENER [.] -and- I BELIEVE EVERYONE
HERE IS AN AVID RADIO LISTENER ! {EXCEPT YOU}

The Reality of IBOC Sucks :
AM/MW "HD" Radio is 'by-design' Engineered to Interfer
with the two Adjacent AM/MW Radio Channels at 10 kHz.
http://electronicdesign.com/Files/29.../Figure_02.gif

I Ask Myself : What IBOC ?
All I See Is The Blinking Blue Light ! ~ RHF
In That Distant Land* Where IBOC Fears To Go :
Life Exists and Radio Listeners Live Beyond the 10mv/m Contour.
* Twain Harte, CA -USA-

In article om,
wrote:

Brenda Ann wrote:
"David Eduardo" wrote in message
...
In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any significant
listening to out of market stations it is recorded.

WRONG. Arbitron does NOT log "ALL LISTENING". They log a small
percentage of listening, and profess to know what all the rest are doing


Yes. Same way that TV Nielsen Ratings work. Statistics science has
shown you don't need to record everybody..... you can record a small
sample & still get an accurate result of how the group as a whole
thinks.

Right, that way you can juggle the numbers to get the result you want.

--
Telamon
Ventura, California

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any significant
listening to out of market stations it is recorded.



WRONG. Arbitron does NOT log "ALL LISTENING". They log a small percentage
of listening, and profess to know what all the rest are doing based upon
that.

You know what I meant: the Arbiytron diarykeeper logs all listening and all
that listening is processed.

Statistics are crap. They are not, and really can never be, accurate.

They are accurate within a margin of error that is easily calculated, and is
small enough for advertisers to spend $21 billion on radio this year.

Statistics is a science, and it has the unique quality that "error" is not a
dirty word. Speaking of samples, when you last had a blood test, did they
take all your blood, or just a small percentage? They took a sample, as they
know that it would faithfully represent all the rest of your blood. This is
exactly what a good poll does; a good sample can be tested, as Arbitron has
done, by a replication study where the same thing is done twice to see if
the reuslts are the same... and they are.

They are mathematical sleight of hand. Smoke and mirrors. I doubt there is
any real scientific foundation for them at all, since it's highly unlikely
that anyone did a small sample, then went to six million people and asked
each of them the same questions to verify the numbers.

That is not how you test a poll. It is done by a replication study. You do a
sample, then repeat it. If you get identical results, the sample size and
procedure is valid.

In article ,
"David Eduardo" wrote:

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or
terrestrial. All is recorded and processed. If there is any significant
listening to out of market stations it is recorded.



WRONG. Arbitron does NOT log "ALL LISTENING". They log a small percentage
of listening, and profess to know what all the rest are doing based upon
that.

You know what I meant: the Arbiytron diarykeeper logs all listening and all
that listening is processed.

Statistics are crap. They are not, and really can never be, accurate.

They are accurate within a margin of error that is easily calculated, and is
small enough for advertisers to spend $21 billion on radio this year.

Statistics is a science, and it has the unique quality that "error" is not a
dirty word

Snip

You have that wrong. Can you guess how you are off on a limb?

Give it a shot!

--
Telamon
Ventura, California