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![]() "Steve" wrote in message oups.com... David Eduardo wrote: AM in rated markets can give you an idea of what is happening. In the 7 years since Fall 1998 to the Winter, 2006, AM in Los Angeles has gone from just under 24% of listening to 17%. That is a loss of about 30% of AM listening in that period, or about 3% a year. At the same time, the average age of AM listeners has crept up by over 5 years, and most of the listeners are in age groups that are of no interest to most advertisers. None of this is news, you idiot. I see. I fit is not news, what is the average share for AM in san Francisco? El Paso? Atlanta? And what was it 8 years ago? I see. You did not know. It _is_ news, but you are in denial that something must be done. What you and your marketing buddies are wanting to do to AM is worse than its simply dying! I see. taking something that is doing very poorly and not doing anything would be the rightr step? I know no such thing. I know that AM has great potential with HD if the roll out of receivers (7 new ones announced this week, including a $149 after market car radio) comes fast enough and stations promote it enough. You are a liar and a troll. A troll says something outrageous. I am saying that new radios are coming out, and the price is going down. True. Not outrageous. I am saying that there are over 2000 stations comitted to HD, and there are new HD 2 channels going on the air daily. . True. Not otrageous. I am saying AM will die if the current trend continues another 5 years. This is also true, and quite frightening. Being a realist, I know that AM, where I started in radio, is a 90 year old medium and will definitely die if we do not improve it in a way that is palpable by the listener, especially the under-45 crowd. If it's put into the hands of scum like you, it will die immediately. Jerk I have built, managed and programmed AMs for the last 42 years. The decline is technology based, and can be corrected... with technology. |
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