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On Sep 30, 1:43 am, "David Eduardo" wrote:
"D Peter Maus" wrote in ... David Eduardo wrote: You can't have it both ways, David. You can't insist that Radio is healthier than ever, and then claim your worry is about the success of terrestrial radio against alternatives. But I do not claim that. Radio is in slow revenue growth mode, and this year may be no-growth (although due to automotive and mortgage / housing crisis situations) so it is critical to keep the existing audience base, which the PPPM shows to be a 96% reach of all 6+ Americans. No, radio isn't in slow growth mode. You're just in talk trash mode. You can't have it both ways, David. You can't claim that there are too many signals to be profitable, and then solve the problem with more options. It is rational to offer more formats on the good facilities via HD2, although the losers will be the rimshots and AMs. This will allow the listeners to pick free, terrestrial radio with more options. It's the same reason stores open branches... when I have to drive 15 miles to Bed Bath and Beyond, I pick the Linens and Things that is 3 miles away, but if there is a new BBB at equal distance, I will remain loyal to that chain. The total market sales of BBB will be divided, but they keep my dollars... Good luck stopping the internet, Don Quixote. |
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