Brenda Ann wrote:

That's lovely circular logic, Eduardo. There's no programming because there
are no sales because there is no programming. A self fulfilling prophecy.


Not necessarily. It COULD be a 'Which came first, the chicken or egg'
situation, but it isn't. There is an outside influence acting on this
otherwise vicious circle. We have to accept that the possible
advertisers have done their homework and know the type of audience they
are targeting.

If there is no targeted audience, there won't be sales, thus causing the
No Programming.

Now, if an adventurous and deep pocketed Station owner decided to make
outrageously good programming that attracted a desirable audience, the
sales money would follow. That takes time and is always risky.

People tend to forget that TV and Radio DO try sell something. The
product they are selling is YOU, the listening audience. They are
selling the viewer/listener to the advertisers. It's a business and the
light bills have to be paid.


mike






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