David wrote:

On Tue, 11 Jul 2006 01:03:14 GMT, "David Eduardo"
wrote:

Radio is a local medium, and ad sales are based on local metro ratings. Even
stations that do well in ratings in adjacent markets generally get no
benefit from this audience. An example would be KLVE, which is an LA station
(#1 or #2 there) is also in the top 5 most of the time in Riverside/San
Bernardino, but does not get any additional revenue from this out-of-metro
audience.

Radio is supposed to serve the public while selling ads. Part of
serving the public is caring about people who listen, regardless of
whether you can monetize every listener.

This from the October 2004 edition of "Tattler":

Univision's David Gleason told the crowd that radio should focus on listeners,
not on the market.
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